Written by Liz Gannes
Posted Monday, May 5, 2008 at 12:39 AM PT

 

Vusion Makes HD Web Video Accessible

A four-year-old startup called Vusion today comes out of stealth mode, launching a streaming video platform competitive with Move Networks. I was blown away by a demo over my dinky home Internet connection — the service is responsive, instant, and incredibly high quality (see showcase).

Vusion said it requires broadband download speeds of 1.5 Mbps for 480p videos and 2.5 Mbps for 720p videos, making it fairly widely accessible. Akamai, by contrast, told us last year it expects only 10 to 20 percent of end users to have good enough connections to have a good experience watching its own HD offering.

As usual for these services (other competitors include GridNetworks and Digital Fountain), end users will need to download a small piece of software to manage video delivery. On the plus side, Vusion does support Macs at launch.

The San Jose, Calif.-based company, formerly known as Jittr Networks, has been working on its technology for four years. So yes, it’s a bit slow to market, but then again this market is only exploding just now. VP Marketing Grover Righter would not detail the company’s specific improvements, saying it’s a combination of tweaks to existing solutions.

“Video is an unnatural use case for the Internet,” was his hint. “The Internet doesn’t have a clock in it. It can’t tell you it’s second one, second two, with video here, here, and here. [Our solution is] not multistream with commodity servers, and three different ones coming to you. The Internet is actually overpopulated with data. You’re putting more video on the Internet than people can actually watch.”

Righter contended Vusion’s technology is further along than Move, but admitted that Move is way ahead in terms of business development. Vusion is announcing today it has signed Island Def Jam Music Group as a customer; Move has a mess of television networks under its belt: ABC, FOX, ESPN, The CW.

Also, Vusion has raised an undisclosed amount of funding (we think it’s under $10 million), compared to the $68 million Move has hauled in. Vusion’s funding comes from BlueRun Ventures and “entertainment industry” investors, according to Righter.

 

Topic: Startups
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Comments & Trackbacks

  1. Looks great on my MacBook Pro.

    You do have to install a browser plug-in, but it does not require restarting the browser to work. That’s good.

    Full screen HD video is a very nice experience.

    I’ve got a few issues:

    1. You can’t scrub ahead
    2. In full screen mode my cursor disappeared

    Thanks,
    –Steve

    stevegarfield on May 5th, 2008 at 4:48 am - Permalink
  2. tried the showcase stuff after the plugin installed (5 sec) video looked amazing i was able to seek and fullscreen. What really blew me away was how fast it started.

    FranktheTank on May 5th, 2008 at 9:10 am - Permalink
  3. Wow - that’s really impressive. The transition to full screen was incredible. Not sure though about having to download the plugin - is that something that the average user (read - my mother) will want to do?

    GT on May 5th, 2008 at 9:51 am - Permalink
  4. Excellent resolution and player quality, but the throughput requirement is rather higher than most users can receive reliably in the real world. Grid Networks’ requirement of 700 kbps is pushing it, but reliable for many. Double that, as Vusion requires, and you lose some of your market.

    There are those who want HD no matter what, but I am not sure that the public internet is quite ready to provide this much bandwidth. Yet.

    Michael Gersh on May 6th, 2008 at 4:16 pm - Permalink

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