Written by Liz Gannes
Posted Tuesday, May 6, 2008 at 5:29 PM PT

RedLasso Has Insane User-to-Unique Ratio

RedLasso, a pre-launch startup, says it had 24 million unique visitors in April. And I don’t mean pre-launch like Gmail-is-still-in-beta pre-launch, I mean you can’t actually get in through the front door of the site if you aren’t explicitly given special access. Only 18,000 people are part of its private beta.

The user-to-unique ratio is at the core of what the company does: let its users share relevant bits of broadcast TV. So that time last week when Paula Abdul flubbed her American Idol lines, or Tom Cruise came looking for redemption on Oprah, or Barack Obama appeared on Fox News, bloggers had near-immediate access to the evidence. Then they were able to embed the clips on their blogs (using RedLasso players) for everyone (that’s where the 24 million come in) to see. Beta participants include traffic hot spots like The Huffington Post, Perez Hilton, AOL, Hot Air, and Sporting News.

King of Prussia, Penn.-based RedLasso has exactly zero deals to show this content, but the company says it is on good terms with broadcasters and expects to get their permission soon. As we said when we last wrote about them, how 2006! Right about now might be a pretty good time to get permission, seeing as the company zoomed up to this 24 million unique count from just 2 million uniques in November. At that rate it’ll be moving onto the eyeballs in another solar system by this time next year.

We at NewTeeVee think making video embeddable — giving it the ability to spread and inhabit other context — is pretty huge. Some of our other coverage on the topic:

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Topic: Startups

Comments (1)

or Jason forgets the lyrics to Mr.Tambourine…
http://www.redlasso.com/ClipPlayer.aspx?id=5f27af6d-ecb2-4ce2-94c1-ca5fa91e8876

BizzBuzz — 10:15 PM on May 6, 2008 Reply

Linkbacks (7)

[...] a couple weeks ago we wrote about the company’s insane traffic growth — some 24 million uniques in April. RedLasso drew so much traffic, despite the fact it was [...]

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[...] a huge 24 million unique visitors a month, it’s clear RedLasso serves a purpose. But so did Napster, and one industry in particular [...]

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[...] high-traffic bloggers like Perez Hilton, Hot Air, and the Huffington Post, it has begun registering enormous traffic. It had 24 million unique visits and 10 million video plays in [...]

RedLasso: No Ceasing and Desisting for Us… — 1:58 PM on May 29, 2008
[...] may ultimately be more damaging to Redlasso than any lawyer can be. Redlasso has seen traffic skyrocket since last fall, when it started allowing big sites like Huffpo to use its clip service. It has [...]

Huffington Post, Other Big Sites Turn Backs… — 6:01 AM on June 12, 2008
[...] here’s the reality check. RedLasso has a lot going for it, including huge viewership numbers, but it’s got a lot of obstacles too. Even with the money the company’s raised, [...]

Can and Should RedLasso Survive? — 6:44 AM on June 24, 2008
[...] the beginning of May we noted RedLasso’s insanely high-user-to-unique ratio, and the company said it was on good terms with broadcasters and expected deals soon — but [...]

RedLasso Finally Gets Sued « NewTeeVee — 6:41 AM on July 24, 2008
[...] the same, it will now be ad-supported and have only have licensed content. By comparison, last April it was completely free, had 18,000 users, 24 million unique visitors, and no ads [...]

RedLasso Goes From Being Sued by Fox to Doing… — 3:55 PM on March 23, 2009