YouTube Targets Ads to Vids about to Go Viral
YouTube announced a new advertising product today called “buzz targeting” that makes a ton of sense. Since advertisers (like just about everyone else) have no clue what’s going to be hot on the site, YouTube will monitor videos that are seeing an acceleration of viewing, favoriting and ratings, and give advertisers the ability to piggyback on this group of videos.
YouTube said via email the product was one of the new ad innovations Google CEO Eric Schmidt had foreshadowed in an interview last month.
Lionsgate piloted the product with ads for its movie The Forbidden Kingdom. According to YouTube, ads for the film “ran against more than 500 of the most popular partner videos in music and entertainment, including content from major music labels and videos from users in the YouTube Partner Program.”
Buzz targeting, like other YouTube ad products, does not apply to videos uploaded by people who are not YouTube revenue-sharing partners, so advertisers will still miss out on some of the most viral content on the site. Like, for instance, this video of cats on a treadmill that is quickly approaching 1 million views.
Popular
- BitTorrent After The Pirate Bay: Do You Still Need Trackers?
- Tumblr Marriage Proposal: Behind the Scenes of Justin and Marissa's Engagement
- Ten Sites for Free and Legal Torrents
- Get Ready for Flash Player 10.1 to Stream P2P Video to Millions, Swap Files BitTorrent-style
- The Megawoosh Waterslide Viral: How It Was Really Done
- Six Steps To Get More HD From Your Scientific Atlanta Set-top Box
Recent
Network
- 10 Green Tech Gift Ideas for Black Friday [Earth2Tech]
- AOL Reveals Lame New Look & Logo [GigaOM]
- How Video is Changing the Internet [NewTeeVee]
- e-Book Echo: Nook Sells Out; Kindle Update Coming [jkOnTheRun]
- WWD Weekend Reading List [WebWorkerDaily]
- Weekly App Store Picks: November 21, 2009 [TheAppleBlog]
© 2009 The GigaOM Network. Marketing consulting by ACS.
Comments (0)
Linkbacks (4)
[...] the good news: YouTube introduces buzz targeting, where advertisers get the option to have their ads automatically matched to videos experiencing a [...]
[...] YouTube launches a program called Buzz Targeting that aims to help advertisers find the next big viral video. It only monitors videos that are uploaded by members of the YouTube partner program, so there’s still a ton of gold that falls through the cracks. [...]
[...] recently implemented a new program it calls “Buzz Targeting,” in which it tracks hot videos as they grow on the site. It’s an excellent idea, but [...]
[...] recently was the showcase trial customer for a new YouTube advertiser product targeting hot videos. The studio also distributes full-length [...]
Subscribe to comments feed