CBS Will Lonelygirlize its TV Shows
Wow, just when we question those EQAL guys’ reasoning for doing something dumb by pulling a hit series, they show they have something much more interesting up their sleeves. Today at CBS’ upfront, a major partnership between the network and the just-funded startup was announced.
Under the terms of the deal, CBS will have a first look at EQAL’s new shows (right now its roster is pretty light, with just lonelygirl15 and the soon-to-conclude KateModern). Meanwhile, EQAL’s Miles Beckett and Greg Goodfried will help CBS bring its current and future TV shows onto online and mobile platforms. That includes consulting but also writing, producing and directing “brand extensions,” and working with CBS writers to actually bring the online stuff into the plots of the shows.
Beckett and Goodfried have come a long way from being outed as the men behind the curtain of lonelygirl15. But it will be fun to watch them break out of their very specific genre of conspiracy-theory drama to show off the truly cool things they’ve done with interaction, community and integration.
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’bout Freakin time!
Rock On Miles and Greg!
You guys have worked you’re butts off.
Tim Street on May 14th, 2008 at 4:29 pm - Permalink
Thanks man! LIz, thanks for the nice article.
Miles on May 14th, 2008 at 5:22 pm - Permalink
Great post. I tweeted it.
steve Garfield on May 14th, 2008 at 7:21 pm - Permalink
[...] Read the rest of this post Print all_things_di220:http://voices.allthingsd.com/20080515/gannes-3/ Sphere Comment Tagged: EQAL, Lonelygirl, Liz Gannes, NewTeeVee, CBS, Voices | permalink [...]
CBS Will Lonelygirlize its TV Shows | Liz Gannes | Voices | AllThingsD on May 15th, 2008 at 12:01 am - Permalink
[...] NewTeeVee Wow, just when we question those EQAL guys’ reasoning for doing something dumb by pulling a hit series, they show they have something much more interesting up their sleeves. Today at CBS’ upfront, a major partnership between the network and the just-funded startup was announced. [...]
CBS Will Lonelygirlize its TV Shows on May 15th, 2008 at 3:31 pm - Permalink