CBS Will Lonelygirlize its TV Shows
Wow, just when we question those EQAL guys’ reasoning for doing something dumb by pulling a hit series, they show they have something much more interesting up their sleeves. Today at CBS’ upfront, a major partnership between the network and the just-funded startup was announced.
Under the terms of the deal, CBS will have a first look at EQAL’s new shows (right now its roster is pretty light, with just lonelygirl15 and the soon-to-conclude KateModern). Meanwhile, EQAL’s Miles Beckett and Greg Goodfried will help CBS bring its current and future TV shows onto online and mobile platforms. That includes consulting but also writing, producing and directing “brand extensions,” and working with CBS writers to actually bring the online stuff into the plots of the shows.
Beckett and Goodfried have come a long way from being outed as the men behind the curtain of lonelygirl15. But it will be fun to watch them break out of their very specific genre of conspiracy-theory drama to show off the truly cool things they’ve done with interaction, community and integration.
Follow us on Twitter or subscribe to the feed
Sponsor Gallery
Recent
GigaOM Network
- ARCHOS 9 UMPC Appears- Has “Light Touch” Resistive Digitizer [jkOnTheRun]
- With Commercialization of the Cloud, It’s Déjà vu [GigaOM]
- 8 Ways to Avoid Overwhelming Your Followers’ Twitter Stream [WebWorkerDaily]
- How To Save The Pirate Bay [NewTeeVee]
- Weekly App Store Picks: July 4, 2009 [TheAppleBlog]
- Solid State Lighting Boom Could Be a Boon for Chip Makers [Earth2Tech]
- Microlocal News Web Site EveryBlock Releases Source Code [OStatic]
© 2009 The GigaOM Network. Marketing consulting by ACS.
’bout Freakin time!
Rock On Miles and Greg!
You guys have worked you’re butts off.
Tim Street on May 14th, 2008 at 4:29 pm - Permalink
Thanks man! LIz, thanks for the nice article.
Miles on May 14th, 2008 at 5:22 pm - Permalink
Great post. I tweeted it.
steve Garfield on May 14th, 2008 at 7:21 pm - Permalink
[...] Read the rest of this post Print all_things_di220:http://voices.allthingsd.com/20080515/gannes-3/ Sphere Comment Tagged: EQAL, Lonelygirl, Liz Gannes, NewTeeVee, CBS, Voices | permalink [...]
CBS Will Lonelygirlize its TV Shows | Liz Gannes | Voices | AllThingsD on May 15th, 2008 at 12:01 am - Permalink
[...] NewTeeVee Wow, just when we question those EQAL guys’ reasoning for doing something dumb by pulling a hit series, they show they have something much more interesting up their sleeves. Today at CBS’ upfront, a major partnership between the network and the just-funded startup was announced. [...]
CBS Will Lonelygirlize its TV Shows on May 15th, 2008 at 3:31 pm - Permalink
[...] CBS recently hired the creators of online hits Lonelygirl15 and Kate Modern to create web content for their popular TV shows. [...]
space shank media - blog - archive » What’s Selling Online? on August 4th, 2008 at 8:02 am - Permalink
[...] company EQAL’s transition from a group of subversively-launched new media rebels to corporate-owned content [...]
LG15: The Resistance An Anti-Revolution? - NewTeeVee Station on September 16th, 2008 at 6:01 pm - Permalink
[...] We interviewed Miles Beckett and Greg Goodfried, the creators of Lonelygirl15 and Kate Modern, for the September/October 2008 issue of Script Magazine. Their new media production company EQAL recently landed $5 million in financing and a big contract with CBS. [...]
space shank media - blog - archive » LonelyGirl15 Creators Not So Lonely Anymore on October 1st, 2008 at 9:30 am - Permalink
[...] EQAL Make CBS’ Harper’s Island a Hit Online? The partnership between EQAL and CBS is starting to bear fruit, as the two media companies announced their new upcoming [...]
Can EQAL Make CBS’ Harper’s Island a Hit Online? « NewTeeVee on January 13th, 2009 at 12:46 pm - Permalink
[...] partnership between EQAL and CBS is starting to bear fruit, as the two media companies announced their new upcoming [...]
Can EQAL Make CBS’ Harper’s Island a Hit Online? | Viral Video Maker on January 15th, 2009 at 11:03 am - Permalink
[...] has an ongoing partnership to produce and consult on content for CSI network CBS, but that is separate from this project. It [...]
CSI Creator’s New Novel to Have a lonelygirl Twist « NewTeeVee on March 2nd, 2009 at 9:48 am - Permalink
[...] CBS Will Lonelygirlize its TV Shows Posted by root 2 hours 1 minute ago (http://newteevee.com) Under the terms of the deal cbs will have a first look at eqal new shows if your comment doesn 39 t show up immediately it may have gotten caught in our marketing consulting by acs idg technetwork middot powered by wordpress com Discuss | Bury | News | CBS Will Lonelygirlize its TV Shows [...]
CBS Will Lonelygirlize its TV Shows | Wood TV Stand on May 31st, 2009 at 4:20 pm - Permalink