http://newteevee.com/2008/05/14/turner-to-make-tv-ads-more-like-the-web/ NewTeeVee Sun, 22 Nov 2009 17:57:43 +0000 http://wordpress.com/ hourly 1 http://newteevee.com/2008/05/14/turner-to-make-tv-ads-more-like-the-web/#comment-261382 Turner ReUps “TV in Context” for More Targeted Ads Wed, 20 May 2009 19:59:00 +0000 http://newteevee.com/?p=4032#comment-261382 <p>[...] had our concerns with TV in Context when the program was announced last year, but Turner research says it showed [...]</p> [...] had our concerns with TV in Context when the program was announced last year, but Turner research says it showed [...]

]]> http://newteevee.com/2008/05/14/turner-to-make-tv-ads-more-like-the-web/#comment-246846 Vid-Biz: Dow Chemical, Turner, MediaFLO « NewTeeVee Fri, 10 Oct 2008 17:05:39 +0000 http://newteevee.com/?p=4032#comment-246846 <p>[...] Turner’s Contextual TV Ads Launch; media buyers Starcom and Magna Global sign up for the service that better targets ads to content within shows. (Broadcasting & Cable) (previous coverage) [...]</p> [...] Turner’s Contextual TV Ads Launch; media buyers Starcom and Magna Global sign up for the service that better targets ads to content within shows. (Broadcasting & Cable) (previous coverage) [...]

]]> http://newteevee.com/2008/05/14/turner-to-make-tv-ads-more-like-the-web/#comment-239969 Blank Slate Blurs Web/TV Series « NewTeeVee Mon, 23 Jun 2008 16:26:59 +0000 http://newteevee.com/?p=4032#comment-239969 <p>[...] more like the web. During its upfronts, the company announced that TNT, TBS and TruTV will feature TVinContext ads, which provide relevant ad targeting based on the content of a [...]</p> [...] more like the web. During its upfronts, the company announced that TNT, TBS and TruTV will feature TVinContext ads, which provide relevant ad targeting based on the content of a [...]

]]> http://newteevee.com/2008/05/14/turner-to-make-tv-ads-more-like-the-web/#comment-237807 Fox Webifies Dollhouse and Fringe « NewTeeVee Fri, 16 May 2008 15:29:43 +0000 http://newteevee.com/?p=4032#comment-237807 <p>[...] nudge towards a more webified TV experience offered up by a network this week. Turner announced its TVinContext to serve up more content-based relevant advertisements during its programs, and CBS partnered with [...]</p> [...] nudge towards a more webified TV experience offered up by a network this week. Turner announced its TVinContext to serve up more content-based relevant advertisements during its programs, and CBS partnered with [...]

]]> http://newteevee.com/2008/05/14/turner-to-make-tv-ads-more-like-the-web/#comment-237734 critical bride Wed, 14 May 2008 23:37:29 +0000 http://newteevee.com/?p=4032#comment-237734 <p>Wow this is a pretty cool idea! I hope it works well to make up for their print ads going down.</p> Wow this is a pretty cool idea! I hope it works well to make up for their print ads going down.

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