Written by Liz Gannes
Posted Tuesday, May 20, 2008 at 11:50 AM PT

 

Nielsen: U.S. Video Streams Up 9% in April

Nielsen measured more than 7.6 billion video streams in the U.S. in April, up 9 percent from the 6.9 billion it measured in March. The firm’s VideoCensus also found unique viewers rose 4 percent to 119.6 million, with 63.6 streams per viewer and 142.8 minutes per viewer per month.

Over on the leaderboard, well-pedigreed upstart Hulu nudged the aging Google Video out of the last spot on the top 10, making the list for the first time. Other than that, the only change was Turner and CNN swapping the eighth and ninth spots.

Most sites on the list saw a bump in streams over the month, but YouTube, as usual, saw the lion’s share of both traffic and growth. The site had 4.1 billion streams, up from 3.7 billion last month.

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  1. I guess if you control the definition, anyone could be on a top ten list. Thanks for clarifying that these are US visitors and not global visitors. I still think that there is something wrong with these numbers though. According to Comscore, Break.com was doing 3.9 million US uniques last January. It’s possible that they’ve seen a 50% erosion in their traffic since then, but I kind of doubt it. Since Break.com isn’t on the list, I have to wonder how objective these results really are. Every single site on the list for the last 3 months is a big corporation with no mention of the little guys. If Nielsen is only reporting on customers that are paying to get this information out there (aka payola), then how unbiased is this information really? I like that NewTeeVee tracks these various metrics, but if you aren’t getting accurate info, then it doesn’t seem appropriate to give Nielsen the free publicity. If I’m wrong and this really represents an accurate list of the top ten online viewing sites, then I want to know what happened to break.com and why did their traffic meltdown?

    http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/

    Davis Freeberg on May 20th, 2008 at 12:13 pm - Permalink

  2. [...] NewTeeVee reports that online video views jumped 9% month-over-month in April. [...]

    McNayr Media » Blog Archive » Online Video up 9% on May 20th, 2008 at 2:04 pm - Permalink

  3. [...] NewTeeVee Nielsen measured more than 7.6 billion video streams in the U.S. in April, up 9 percent from the 6.9 billion it measured in March. The firm’s VideoCensus also found unique viewers rose 4 percent to 119.6 million, with 63.6 streams per viewer and 142.8 minutes per viewer per month. [...]

    Nielsen: U.S. Video Streams Up 9% in April on May 20th, 2008 at 4:29 pm - Permalink

  4. [...] Handy table courtesy of NewTeeVee: [...]

    SILCON ALLEY INSIDER | Hulu Breaks Into Nielsen's Top-10 Video Sites, Knocks Out Google Video - MEDIA & ENTERTAINMENT NEWS on May 21st, 2008 at 4:57 am - Permalink

  5. [...] the same day that Hulu cracked the Top 10 web video distributor sites (with 63 million streams, mind you), it announced more syndication deals across the Web: TV.com, TV [...]

    space shank media - blog - archive » Hulu’s Dastardly Plan Unfurls on May 21st, 2008 at 9:21 am - Permalink

  6. [...] Dancing with the Stars), and it looks like a good thing is going to get better. Perhaps seeing the success of Hulu, ABC announced that it’s updating its players with some new features this [...]

    Update: ABC to Update its Player, Add Embeds (Kinda) « NewTeeVee on May 22nd, 2008 at 8:49 am - Permalink

  7. [...] viewing because long form content has been slow to come online. Of late, long formists have cited recent data from Nielsen that shows the growth in the online video streaming of Hulu. Neither side seems [...]

    The short form vs. long form video holy war « Venture Generated Content on June 2nd, 2008 at 6:06 pm - Permalink

  8. [...] has unveiled some nice tools in the past few months, and it’s worth mentioning. Combined with the largest slice of the online video audience, these new services could keep YouTube relevant as TV (as we know it) continues its slow march to [...]

    space shank media - blog - archive » All of a Sudden, YouTube is Interesting Again on June 9th, 2008 at 10:35 am - Permalink

  9. [...] watching 2 hours and 19 minutes of streaming video. These latest numbers are a slight drop from Nielsen’s April stats, when 119 million uniques watched 7.6 billion streams for a time spent of 2 hours and 28 [...]

    Nielsen: TV Up Online Vids Down (Slightly) « NewTeeVee on July 8th, 2008 at 10:29 am - Permalink

  10. [...] Media took a chunk out of Google and the rest of the competition’s U.S. video views in May, according to comScore. FIM’s major video property is MySpaceTV, while YouTube accounts for 98 percent of [...]

    MySpaceTV Eats Into YouTube’s Market Share « NewTeeVee on July 14th, 2008 at 10:22 am - Permalink

  11. [...] is much different. Hollywood has struck back. While YouTube is still top video dog, Hulu is the new belle of the Internet ball. Every major network has full episodes of their shows online (some of which are even in [...]

    Why There Won’t Be Another lonelygirl « NewTeeVee on August 1st, 2008 at 8:40 am - Permalink

  12. [...] had 1.7 million plays in February — while it was still in restricted beta. In April, the site cracked the top 10 for the first time ever, with more than 63 million plays. Then in July, Hulu broke the 100 million [...]

    Hulu Surpassed 140M Streams in Sept. « NewTeeVee on October 22nd, 2008 at 11:41 am - Permalink

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