Vid-Biz: Upfronts, CNBC, Motherhood
Online TV Ads More Important at Upfronts; with more people watching TV online, digital ad buys are no longer an afterthought. (The Wall Street Journal)
CNBC to Be Primary Content Source for AOL; business news network to provide multi-media content across the portal’s Money & Finance video site. (release)
MSN’s In the Motherhood Picked Up by ABC; web series starring Leah Remini and Jenny McCarthy to make the leap to primetime as a mid-season replacement. (MediaWeek)
Adap.tv Launches Ad Platform; company says its OneSource platform will let publishers manage their video ad campaigns across all ad formats and ad sources. (release)
Panther Names Steve Liddell as New CEO; prior to helming the CDN, Liddell was a consultant for two private equity firms, and at one point was COO of Clearwire. (release)
South Park Heading to Fancast; animated series and The Colber Report part of an overall content deal between Viacom and Comcast. (C21Media)
Userplane Adds Web Video Hosting; company has introduced “Mediplayer,” a free white-label video hosting app. (TechCrunch)
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