Comments on: Five Things Hollywood Can Learn From Music 2.0 http://newteevee.com/2008/05/28/five-things-hollywood-can-learn-from-music-20/ NewTeeVee Mon, 23 Nov 2009 02:01:20 +0000 http://wordpress.com/ hourly 1 By: The Spydercricket Music Podcast » Episode 24: DeVotchKa and Ben from Jukebox the Ghost http://newteevee.com/2008/05/28/five-things-hollywood-can-learn-from-music-20/#comment-265833 The Spydercricket Music Podcast » Episode 24: DeVotchKa and Ben from Jukebox the Ghost Sat, 01 Aug 2009 01:24:51 +0000 http://newteevee.com/?p=4182#comment-265833 <p>[...] News1. No “Rapture” Allowed in DC2. Hollywood could learn from the music industry3. Rolling Stone and the future of music4. These United States making news5. NKOTB brings an [...]</p> [...] News1. No “Rapture” Allowed in DC2. Hollywood could learn from the music industry3. Rolling Stone and the future of music4. These United States making news5. NKOTB brings an [...]

]]> By: Warner’s Watchmen Wager « cinelicious http://newteevee.com/2008/05/28/five-things-hollywood-can-learn-from-music-20/#comment-240236 Warner’s Watchmen Wager « cinelicious Fri, 27 Jun 2008 23:08:46 +0000 http://newteevee.com/?p=4182#comment-240236 <p>[...] Five Things Hollywood Can Learn From Music 2.0 Possibly related posts: (automatically generated)So you think you look like Richard Nixon?Zack Snyder Talks “Watchmen”Warner Brothers releases first images of Watchmen Cast [...]</p> [...] Five Things Hollywood Can Learn From Music 2.0 Possibly related posts: (automatically generated)So you think you look like Richard Nixon?Zack Snyder Talks “Watchmen”Warner Brothers releases first images of Watchmen Cast [...]

]]> By: Fat Man Collective http://newteevee.com/2008/05/28/five-things-hollywood-can-learn-from-music-20/#comment-238547 Fat Man Collective Fri, 30 May 2008 13:45:41 +0000 http://newteevee.com/?p=4182#comment-238547 <p>Excellent article, how about Denouement 2.0, you get to watch the show, film, slobisode for free, until the denouement, when a little red button urges you to pay to find out what happens next.</p> <p>That way I can try before I buy and films starring Madonna will never get made, which has to be a blessing.</p> <p>On a serious note, negotiating torrent marketing for movies is something we advise on...</p> Excellent article, how about Denouement 2.0, you get to watch the show, film, slobisode for free, until the denouement, when a little red button urges you to pay to find out what happens next.

That way I can try before I buy and films starring Madonna will never get made, which has to be a blessing.

On a serious note, negotiating torrent marketing for movies is something we advise on…

]]> By: Les Cowbell http://newteevee.com/2008/05/28/five-things-hollywood-can-learn-from-music-20/#comment-238526 Les Cowbell Fri, 30 May 2008 03:23:09 +0000 http://newteevee.com/?p=4182#comment-238526 <p>It is very common for internet watchers to confuse that which is cool and neato with that which produces either monetary or other substantive results. What do you know about the actual numbers behind Reznor's efforts? What do we know about the long and short term financial successes of many internet endeavors? Answer: VERY LITTLE. These are private enterprises with an interest in positive spin. True, some don't care to make money (does Funny or Die really need to make money?), but in that light what is the definition of success? --perhaps making art for art's sake, but let's face it, A TON of what's out there ain't art by a long shot. It's throwaway material like yesterday's cup of coffee. Back to Reznor. According to a friend who has worked w/Trent for years, the online forays before Ghost haven't been that productive --at least in any measurable terms. Early reports were that about a third of the people were paying anything for Ghost. Don't know where those numbers have settled nearly a couple of months later. The reporting here and elsewhere needs more digging into the real numbers behind the assumptions and less sipping of the kool-aid. OR... does depth come only with the paid subscription? ;) ;)</p> It is very common for internet watchers to confuse that which is cool and neato with that which produces either monetary or other substantive results. What do you know about the actual numbers behind Reznor’s efforts? What do we know about the long and short term financial successes of many internet endeavors? Answer: VERY LITTLE. These are private enterprises with an interest in positive spin. True, some don’t care to make money (does Funny or Die really need to make money?), but in that light what is the definition of success? –perhaps making art for art’s sake, but let’s face it, A TON of what’s out there ain’t art by a long shot. It’s throwaway material like yesterday’s cup of coffee. Back to Reznor. According to a friend who has worked w/Trent for years, the online forays before Ghost haven’t been that productive –at least in any measurable terms. Early reports were that about a third of the people were paying anything for Ghost. Don’t know where those numbers have settled nearly a couple of months later. The reporting here and elsewhere needs more digging into the real numbers behind the assumptions and less sipping of the kool-aid. OR… does depth come only with the paid subscription? ;) ;)

]]> By: cliveyoung http://newteevee.com/2008/05/28/five-things-hollywood-can-learn-from-music-20/#comment-238498 cliveyoung Thu, 29 May 2008 18:25:04 +0000 http://newteevee.com/?p=4182#comment-238498 <p>You wrote: --Give them real access to downloadable raw footage and allow them to upload it where ever they like, YouTube included. You’ll not only make the fan film scene happy, but you’ll also get some excellent grassroots promotion in the process.--</p> <p>That's absolutely the right idea. I wrote a book about fan films that's coming out this summer ("Homemade Hollywood") where in the last chapter, I give some ideas about where the form is going. One of the things I wrote is that it's only a matter of time before a variation on that idea above takes place, and to some extent, it's already happened. Last year, there was a Battlestar Galactica contest where they provided downloadable effects and sounds, but you were only allowed to use them for the contest (I'm sure that rule wasn't followed much). It's only a matter of time before the idea of providing raw fan film materials is used to promote a brand-new franchise ("make a fan film about our new TV show--here's clips and some freeware video editing software that we licensed with a custom skin on it based on our show"). It'll happen. --Clive fancinematoday.com</p> You wrote:
–Give them real access to downloadable raw footage and allow them to upload it where ever they like, YouTube included. You’ll not only make the fan film scene happy, but you’ll also get some excellent grassroots promotion in the process.–

That’s absolutely the right idea. I wrote a book about fan films that’s coming out this summer (“Homemade Hollywood”) where in the last chapter, I give some ideas about where the form is going. One of the things I wrote is that it’s only a matter of time before a variation on that idea above takes place, and to some extent, it’s already happened. Last year, there was a Battlestar Galactica contest where they provided downloadable effects and sounds, but you were only allowed to use them for the contest (I’m sure that rule wasn’t followed much). It’s only a matter of time before the idea of providing raw fan film materials is used to promote a brand-new franchise (“make a fan film about our new TV show–here’s clips and some freeware video editing software that we licensed with a custom skin on it based on our show”). It’ll happen.
–Clive
fancinematoday.com

]]> By: Five Things Hollywood Can Learn From Music 2.0 http://newteevee.com/2008/05/28/five-things-hollywood-can-learn-from-music-20/#comment-238492 Five Things Hollywood Can Learn From Music 2.0 Thu, 29 May 2008 17:07:16 +0000 http://newteevee.com/?p=4182#comment-238492 <p>[...] NewTeeVee Josh Catone over at ReadWriteWeb has an interesting suggestion for Warner Bros. to get folks interested in the upcoming superhero feature, Watchmen: Take a page from Trent Reznor’s book. The Nine Inch Nails front man has been experimenting with innovative distribution and marketing schemes ever since his band said farewell to Universal Music, giving away songs and even uploading an album to the Pirate Bay. Catone admits that Warner can’t completely follow the NIN model, and our resident superhero expert Chris Albrecht had some other good reasons why the Watchmen plan might fail, but Hollywood surely could use some new inspiration. [...]</p> [...] NewTeeVee Josh Catone over at ReadWriteWeb has an interesting suggestion for Warner Bros. to get folks interested in the upcoming superhero feature, Watchmen: Take a page from Trent Reznor’s book. The Nine Inch Nails front man has been experimenting with innovative distribution and marketing schemes ever since his band said farewell to Universal Music, giving away songs and even uploading an album to the Pirate Bay. Catone admits that Warner can’t completely follow the NIN model, and our resident superhero expert Chris Albrecht had some other good reasons why the Watchmen plan might fail, but Hollywood surely could use some new inspiration. [...]

]]> By: Five Things Hollywood Can Learn From Music 2.0 : Behind The Scenes TV http://newteevee.com/2008/05/28/five-things-hollywood-can-learn-from-music-20/#comment-238488 Five Things Hollywood Can Learn From Music 2.0 : Behind The Scenes TV Thu, 29 May 2008 15:21:55 +0000 http://newteevee.com/?p=4182#comment-238488 <p>[...] Catone admits that Warner can’t completely follow the NIN model, and our resident superhero expert Chris Albrecht had some other good reasons why the Watchmen plan might fail, but Hollywood surely could use some new inspiration. [...]</p> [...] Catone admits that Warner can’t completely follow the NIN model, and our resident superhero expert Chris Albrecht had some other good reasons why the Watchmen plan might fail, but Hollywood surely could use some new inspiration. [...]

]]> By: Pierre Col - UbicMedia http://newteevee.com/2008/05/28/five-things-hollywood-can-learn-from-music-20/#comment-238479 Pierre Col - UbicMedia Thu, 29 May 2008 09:26:37 +0000 http://newteevee.com/?p=4182#comment-238479 <p>Very interesting!</p> <p>Your are a film maker or film producer, interested in (I quote the article) - "experimenting with innovative distribution and marketing schemes" - allowiny your audience to "watch and share complete shows and movies with [...] friends" - "fire up fans with material that has real value to them, not just the same trailers that are running in the theaters. How about leaking part of an unfinished scene to movie forums?" "upload them to a torrent tracker, complete with an offer to buy the rest of the season for cheap online?"</p> <p>If yes, have a look on http://www.pumit.com, it could help you going that way...</p> Very interesting!

Your are a film maker or film producer, interested in (I quote the article)
- “experimenting with innovative distribution and marketing schemes”
- allowiny your audience to “watch and share complete shows and movies with [...] friends”
- “fire up fans with material that has real value to them, not just the same trailers that are running in the theaters. How about leaking part of an unfinished scene to movie forums?”
“upload them to a torrent tracker, complete with an offer to buy the rest of the season for cheap online?”

If yes, have a look on http://www.pumit.com, it could help you going that way…

]]> By: Five Things Hollywood Can Learn From Music 2.0 | Fresh Web 2.0 News http://newteevee.com/2008/05/28/five-things-hollywood-can-learn-from-music-20/#comment-238476 Five Things Hollywood Can Learn From Music 2.0 | Fresh Web 2.0 News Thu, 29 May 2008 07:57:04 +0000 http://newteevee.com/?p=4182#comment-238476 <p>[...] blogs, Last.fm and pay-as-much-as-you-want online sales. Maybe it’s instance tone took added look. Continue datum at Newteevee.com. Tags: music20, music2.0, [...]</p> [...] blogs, Last.fm and pay-as-much-as-you-want online sales. Maybe it’s instance tone took added look. Continue datum at Newteevee.com. Tags: music20, music2.0, [...]

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