MovieSet Raises $2M to Bring Fans Behind the Scenes
MovieSet has raised $2 million from Rho Capital for its movie production portal, which offers movie fans a peek onto the sets of upcoming films — while they’re being produced. Basically, it gets movie producers to post online what would later become DVD extras before a film is even released. The startup demoed its tools at the Under the Radar conference in Mountain View, Calif., today, after a busy two weeks of signing 75 movies at the Cannes Film Festival and closing its funding. However, it’s still just pulling itself off the ground.
The Vancouver, Canada-based company is targeting independent filmmakers and talent agents at places such as CAA, at first. Presenter Mark Rutledge, the company’s COO, said MovieSet is not initially trying to cut deals with major studios out of concern they are “notoriously slow-moving.” (He also said MovieSet actually turned down a deal to promote The Dark Knight because it wasn’t sure its site could handle the load.) Rutledge said a recent hit was a live video Q&A with actress Michelle Rodriguez about the new movie Battle in Seattle (I think this is a clip of it).
Rutledge noted that the film industry spends $9 billion globally on advertising each year, but only 4.4 percent of that spending is online. MovieSet eventually wants to share ad revenue with film producers, though it hasn’t set that up yet.
The company also offers online production schedule management tools for movie crews, which seems like an altogether different business.
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Can someone tell me what the difference between “Movie Set” or the alternative of setting up a $29/month blog, combined with general 2.0 accounts (flickr, ning, kickapps, veodia, youtube, etc) is?
Sounds like a very dated idea, pre-bubble. Unless they are charging $29/month, I can’t imagine any 20-something digital web marketing guy/gal using this product when they can have much more flexibility in community development, etc on their own along with the Search kick provided through using 2.0 platforms.
But, hey, they pulled in a bunch of VC funds that shows that the US finance markets are having fun even in the midst of the worst housing and mortgage crisis since the Depression.
Mel on June 3rd, 2008 at 2:03 pm - Permalink
[...] NewTeeVee MovieSet has raised $2 million from Rho Capital for its movie production portal, which offers movie fans a peek onto the sets of upcoming films — while they’re being produced. Basically, it gets movie producers to post online what would later become DVD extras before a film is even released. The startup demoed its tools at the Under the Radar conference in Mountain View, Calif., today, after a busy two weeks of signing 75 movies at the Cannes Film Festival and closing its funding. However, it’s still just pulling itself off the ground. [...]
MovieSet Raises $2M to Bring Fans Behind the Scenes on June 3rd, 2008 at 3:00 pm - Permalink
Goofd move, congrats to Colleen and all the MovieSet staff!
Pierre Col - UbicMedia on June 4th, 2008 at 8:01 am - Permalink
[...] producers to post behind-the-scenes footage, has raised $2 million from Rho Capital, according to NewTeeVee. The Vancouver, Canada-based site houses outtakes and the like?items that usually whet fans’ [...]
MovieSet Gets $2 Million For Behind The Scenes Movie Footage : Behind The Scenes TV on June 5th, 2008 at 6:57 pm - Permalink
[...] Movieset Gets $2 Million for Behind-the-Scenes Footage Site NEWTEEVEE Movieset, a site that aggregates behind-the-scenes footage of various film productions, has raised $2 million in first round funding from Rho Capital, as part of a total $5 million commitment from the firm to be based on achievement mileposts. Vancouver, Canada-based Movieset lets producers post sneak peeks and other behind-the-scenes, on-set footage of films in production — content that would likely eventually be included in DVD extras. The company said it recently signed 75 movies slated for production to its service while at the Cannes Film Festival. Source> [...]
June 11, 2008 | next media update on June 11th, 2008 at 10:01 am - Permalink
[...] its most notable customers are college reviews site Unigo, film production video site MovieSet (our coverage), and extreme sports video platform [...]
Amazon Helps Encoding.com Slash Video Costs « NewTeeVee on November 11th, 2008 at 7:46 pm - Permalink