Comments on: Viral Marketing Done Right: Unexpected Performance

By: Viral Marketing Tips

Viral Marketing Tips — Thu, 25 Sep 2008 09:51:00 +0000

m..this seems like a successful campaign, but we seen many better one around.

By: Keep Me Posted! » Viral Marketing Done Right

Keep Me Posted! » Viral Marketing Done Right — Mon, 30 Jun 2008 15:20:23 +0000

[...] Viral Marketing Done Right Posted By: Kim ten Brink Published in General 30Jun The Unexpected Performance. Great viral of hidden cameras capturing a musical performance in an airport terminal in the UK. http://newteevee.com/2008/06/05/viral-marketing-done-right-unexpected-performance/ [...]

By: Liz Shannon Miller

Liz Shannon Miller — Mon, 09 Jun 2008 00:09:51 +0000

Colin, that’s really interesting! (And justifies my Anglophilia a little bit more.) What would an America with that sort of legislation resemble, is now the question.

By: The perfect example of a viral online video ad « Kadidid’s Weblog

The perfect example of a viral online video ad « Kadidid’s Weblog — Sat, 07 Jun 2008 16:02:54 +0000

[...] a related article mentioned, “It’s relevant to the product being advertised. By capturing the looks on people’s [...]

By: Dalia

Dalia — Fri, 06 Jun 2008 17:49:46 +0000

To hell with all you naysaying poopackers, I loved it! Bravo!

By: Colin Donald

Colin Donald — Fri, 06 Jun 2008 11:38:05 +0000

Liz,

You ask: "Is this video’s honesty holding it back?"

This is a British ad and the producers and advertiser arguably have a legal obligation to disclose the true nature of the video.

In the UK, a large range of online "marketing" activities are now effectively banned under new legislation, the Consumer Protection from Unfair Trading Regulations 2008 act. This came into effect in May.

It definitely covers fake blogs and fake blog posts and product ratings (eg on Amazon) that mislead consumers by covertly supporting a company or brand.

An unattributed viral video might also fall under this legislation.

By: Liz Shannon Miller

Liz Shannon Miller — Thu, 05 Jun 2008 22:20:52 +0000

Fair point about the fact that this owes a major debt to ImprovEverywhere. But what I wanted to spotlight was that this ad is set up like a sekrit viral ad, but at the end does come clean about its message, which is directly relevant to the content of the video. For me, this is much more effective than something like the Ray-Bans ads, which only suggest that their sunglasses are easily tossed on).

It isn't quite viral yet, true. Which leads to an interesting question -- is this video's honesty holding it back?

By: Matt Enlow

Matt Enlow — Thu, 05 Jun 2008 18:07:26 +0000

It seems to me that the most successful “viral” campaigns we’ve seen from major corporations happen to be their best “oldteevee” commercials. I know this article is a counterpoint to corporations utilizing home-made style ads to get their message out, but the most viral ads out there are overtly professional. For example, the Dove Evolution spot, and Sony Bravia ads are all over the net, not just in sponsored slots, and they have millions of views. Even now, that old Honda Goldberg machine ad is still getting views, and its years old.
If companies stopped trying to imitate what makes home-made video so special, and took advantage of their enormous resources to make their ads more interesting and unique, we’d all be better for it.

By: Gilles

Gilles — Thu, 05 Jun 2008 18:00:54 +0000

I agree on the fact that this is a total rip-off. I see countless ads on TV that are knock-offs of original videos that became popular online.

Clearly all these "creative" ad agencies are out of juice when the best they can do is steal other people's inventiveness. Shame on whoever ripped improveverywhere off for this ad without even giving them credit.

By: Tim Street

Tim Street — Thu, 05 Jun 2008 16:05:44 +0000

"(reminiscent of ImprovEverywhere’s Food Court Musical)."

Ah, How about "Total Rip Off?"

And how can you call it viral with only 169,260 in a week on YouTube?

I'm sorry Liz I don't mean to be a jerk here but am I missing something? How can you say this is done right?