Heavy: $1B in Video Advertising in ‘08
Last week men’s portal Heavy.com said it would spin off its ad platform into a proposed new company called Husky, and lay off 25 people to narrow its focus on its two distinct businesses. We didn’t quite get whether this was a good thing or a bad thing, so were in New York we stopped by the Heavy office and spoke to co-CEO David Carson, who had some good insights on the nature of the online video advertising market, having been there since the beginning. Of course he said the changes were positive — but there’s also a bit more nuance than that.
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I didn’t realize video ads were that big of an business. Maybe i should get into it. lol