Vid-Biz: Backchannel, Angel of Death, ABC
Backchannel Media Makes TV Ads Interactive (Kinda); company’s technology inserts an icon into a TV ad that, when clicked on by remote control, sends a link to the user’s portal for more information. (The New York Times)
Angel of Death to Go DVD Via the Web; Sony will run the 10-part web series about a female assassin in the hopes of generating buzz for a DVD release. (The Wall Street Journal)
ABC Gives Online Spots to Let-Down TV Advertisers; network experimenting with providing “makegood” inventory in the digital streaming episodes rather than on broadcast. (MediaPost)
Visible Measures Hooks Up with Dynamic Logic; video measurement firm partners with marketing effectiveness agency to examine online video advertising. (TVWeek)
VoxSwap Adds Video Service, Integrates Skype; users of social network for language learning can now practice using audio and video. (release)
Filmaka to Create Socially-Conscious Competitions; film challenges will be held in conjunction with WhatOnEarthIsGoingOn? to produce content for MSN channel. (release)
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