Comments on: Does Online TV Have a Short Shelf Life?

By: Does Online TV Have a Short Shelf Life | Wood TV Stand

Does Online TV Have a Short Shelf Life | Wood TV Stand — Sun, 31 May 2009 23:11:43 +0000

[...] Does Online TV Have a Short Shelf Life Posted by root 1 hour 43 minutes ago (http://newteevee.com) Is a fascinating article over at newteevee about whether online tv programs have if your comment doesn 39 t show up immediately it may have gotten caught in our marketing consulting by acs idg technetwork middot powered by wordpress com Discuss | Bury | News | Does Online TV Have a Short Shelf Life [...]

By: Day 3 Matters The Most For Audience Numbers | smallscreens.org

Day 3 Matters The Most For Audience Numbers | smallscreens.org — Sat, 21 Jun 2008 02:58:53 +0000

[...] is a fascinating article over at newteevee about whether online TV programs have a shelf life. This is because typically day [...]

By: Most Online Videos Are 3-Day Wonders - GigaOM

Most Online Videos Are 3-Day Wonders - GigaOM — Thu, 19 Jun 2008 16:11:30 +0000

[...] since you can’t cache everything, the recent study from Tubemogul, which shows that online videos get the most views in the first three days (with the peak demand [...]

By: Club God - You Tube Annotations & Internet Viewing Habits « Sonlight Pictures Blog

Thu, 19 Jun 2008 16:06:45 +0000

[...] per NewTeeVee.com, most online videos are watched within the first two weeks, with the peak happening three days [...]

By: Lawrence

Lawrence — Wed, 18 Jun 2008 18:35:18 +0000

I believe they are time sensitive to a degree. Figure a video with content to something relative, or in the mainstream. A video can have a roller coaster life span, considering everything aligns for this to come about.

i think it's best to realize that video views will fall off for as long as the content is not maintained. New content keeps the users going through the old, a smaller percentage, but a good number do find a new video intriguing and decide to dive into older content.

But once that content is seen, unless something brings it back to the forefront (video focus in the media), users are less likely to rewatch something they already viewed. Considering the number of new relevant clips created everyday, there is just too much relevant data to take in.

By: Liz Gannes

Liz Gannes — Wed, 18 Jun 2008 17:32:38 +0000

I agree, Colin. Figuring out anything about where hits come from would be very interesting.

By: Colin Donald

Colin Donald — Wed, 18 Jun 2008 17:19:37 +0000

So what we see here is pretty much the now-classic long tail graph.

TubeMogul writes: In order to exclude casual creators of online video (i.e. Mikey's Birthday), each video in the sample achieved a minimum of 1,000 cumulative views over the 90 day time period.

Therefore by implication, the videos in the sample are supposedly more likely to be professionally produced, right?

If that is the case, then the sharp skew in favour of more views at an early stage could be a result of:

The video being topical (sports clip from last night’s TV gets most views in the next day or two) or novel (new episode of an online show).

And also for a few of them, the video's owner paying to promote it (a movie trailer on the home page of YouTube or a video supported by a viral marketing campaign).

The views would of course then drop off very sharply as the clip becomes effectively out of date or the paid promotional support ends.

What would be particularly interesting would be for TubeMogul to pull out some of the anomalies – a few of the really unusual cases where a video suddenly becomes massively popular after a few months of obscurity. And with some reasons why.

Is it possible to buck the trend? And if so, how?