Netflix Dropping Profiles; no more multiple queues under one account starting Sept. 1, 2008. Reason given? “…this change will help us to continue to improve the Netflix website for all our customers.” (Netflix)

Sohu Signs Deal to Webcast Olympic Games; deal with China Central Television assumed to be for webcasting within China only. Sohu will have 700 employees working the games. (Variety)

Study: Networks Should Engage With Audience Online; Yahoo and Deep Focus find that people who go online to learn about upcoming TV shows before they premiere are more likely to be regular viewers. (Multichannel News)

Telecinco Sues YouTube; Spanish broadcaster alleges — what else? — YouTube infringes on intellectual property. (The Hollywood Reporter)

Delay of the Fall TV Season? Stalled talks between actors and studios could trigger another strike, has networks preparing for the worst. (Reuters)

SplashCast Creates Product Placement Product; HotSpot let’s brands insert messages within pre-existing video content. (MediaWeek)