ActiveVideo Networks (formerly ICTV), is branching out beyond set-top boxes to enable professional web and social media content on almost any Internet-connected device.

The company made a name for itself building interactive TV applications that would work on just about any existing set-top box provided by cable or IPTV services. Now ActiveVideo can work directly with content programmers to deliver web content, casual games and social networks to your television through Blu-Ray players, video game consoles, Internet-enabled TVs and more using standard remote controls.

ActiveVideo has a pretty slick interface to get content from the likes of blip.tv from the web to the TV, but they wouldn’t let me film that particular bit of web video goodness. They did, however, do a demo showing how ActiveVideo combines live TV and web video for destinations like CNN: