CBS and NBC Give Digital Execs Promotions

Acknowledging the growing role of digital media within their organizations, both CBS and NBC announced promotions for some of their top digital execs today. But digital isn’t moving anything or anyone else out the door yet; in both instances, the moves created new, formerly unfilled titles.

Quincy Smith, president of CBS Interactive since November 2006, will now be CEO of that division. The announcement came alongside confirmation that CBS’ acquisition of CNET was completed. CNET CEO Neil Ashe will now fill Smith’s old role. The CBS Interactive unit is being expanded along five verticals: technology, entertainment, sports, news and business.

And over at NBC, Vivi Zigler is now President of NBC Universal Digital Entertainment. Previously she was “Executive Vice President, NBC Digital Entertainment and New Media,” and had been since August 2006. Zigler oversees the NBC Universal Digital Studio and NBC.com. Since NBC splits up its entertainment fare from the rest of its content, Zigler isn’t in charge of all digital initiatives; the company still has George Kliavkoff as its chief digital officer.