Nielsen: TV Up Online Vids Down (Slightly)
The reports of oldteevee’s deaths may be premature, if new stats from Nieslen are any indication. TV watching is up, with more than 282 million people watching more than 127 hours of television during the month of May. That’s a 1.4 percent increase in audience and a 4 percent jump in time spent. (Haven’t these people heard of Hulu?)
On the online video front, Nielsen found that 118.6 million unique viewers watched 7.5 billion streams in May 2008, with the average viewer watching 2 hours and 19 minutes of streaming video. These latest numbers are a slight drop from Nielsen’s April stats, when 119 million uniques watched 7.6 billion streams for a time spent of 2 hours and 28 minutes.
Nielsen also reported that 3 hours and 15 minutes of video was watched on mobile phones, which at first blush seems way too high, but according to Nielsen, “…this is a Q1 2008 estimate of only those mobile subscribers that subscribe to and use video on their mobile phone, over the past 30 days.”
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It’s interesting, but I think it’s a temporary anomaly.
I think those statistics are directly connected to the inflation in America, and people are staying closer to, and in their homes for entertainment.
It’s probably a reason why going to the theaters has also been increasing over the last month.