Vid-Biz: Dodge, Traffic, MTV
Dodge Hopes Microseries Will Be Lucky; car company to run 20, two-minute episodic microseries ad campaign Lucky Chance during commerical pods on TNT (the network is also doing the Blank Slate microseries). (Multichannel News)
Check Traffic on Your Phone; WNBC-TV in New York to stream video to cell phones from more than 400 roadside traffic cams (Los Angeles is doing the same thing). (TVWeek)
MTV, Cadbury and Dish Partner for Interactive TV Ads; presented by Sour Patch Kids, campaign will feature interactive polling and voting during the show Queen Bees. (CED)
Cable and Tel Cos Wrestling with Targeted Ads; plans to use NebuAd shelved over privacy concerns. (The Wall Street Journal)
Verizon Drops Loren Feldman; amidst charges of racism, comedian’s deal with the mobile carrier is canceled. (TechCrunch)
Learn Spanish Through Sitcoms; Lingus.tv teaches you language through cheesy soaps. (The Next Web)
Fuji TV Beams Content to Mobile Phones; service is free the first week, but users charged starting the second week. (Variety)
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Dodge sure are risking quite a bit to be honest, hope it pays out for them.