Comments on: YouTube Reversing Stand Against Pre-Rolls

By: Don

Don — Wed, 04 Nov 2009 16:29:03 +0000

Pre-roll ads make me shun the company that used them for a long time.

screw youtube, I guess if it's too good to be true is usually is.

By: YouTube Reversing Stand Against Pre Rolls | Wood TV Stand

YouTube Reversing Stand Against Pre Rolls | Wood TV Stand — Sun, 31 May 2009 23:13:12 +0000

[...] YouTube Reversing Stand Against Pre Rolls Posted by root 1 hour 59 minutes ago (http://newteevee.com) It mulling over a reversal of its stand on pre rolls and co founder dispute keeps boyle clip from bringing in big bucks on april 23rd 2009 at 7 36 am permalink if your comment doesn 39 t show up immediately it may have gotten caught marketing consulting b Discuss | Bury | News | YouTube Reversing Stand Against Pre Rolls [...]

By: Dispute Keeps Boyle Clip From Bringing in Big Bucks

Dispute Keeps Boyle Clip From Bringing in Big Bucks — Thu, 23 Apr 2009 14:36:31 +0000

[...] is not without precedent on YouTube. The video-sharing site indicated last year that it would be softening its hard-line stance against the format, and even included pre-rolls in front of CBS content last [...]

By: Hulu joue des coudes avec YouTube en termes de revenus | Plinkers

Hulu joue des coudes avec YouTube en termes de revenus | Plinkers — Tue, 07 Apr 2009 09:27:03 +0000

[...] : http://www.businessweek.com/technology/content/mar2009/tc20090330_571175.htm?campaign_id=rss_tech http://newteevee.com/2008/07/09/youtube-reversing-stand-against-pre-rolls/ [...]

By: Analyst: Hulu to Bring in $120 million in ‘09

Analyst: Hulu to Bring in $120 million in ‘09 — Tue, 31 Mar 2009 19:39:48 +0000

[...] analyst Youssef Squali recently said he thought YouTube would bring in $500 million this year, and multiple estimates have put YouTube’s 2008 revenue near $200 million. While Amel’s numbers may be smaller, [...]

By: YouTube to Bring In $500M This Year? « NewTeeVee

YouTube to Bring In $500M This Year? « NewTeeVee — Tue, 17 Mar 2009 06:01:17 +0000

[...] our acquisitions of dMarc Broadcasting (Audio Ads) and YouTube,” was the official wording. Multiple estimates from outsiders pegged the 2008 number at around $200 [...]

By: How Hulu is Like Obama « NewTeeVee

How Hulu is Like Obama « NewTeeVee — Mon, 17 Nov 2008 16:17:51 +0000

[...] But YouTube’s actions as of late feel sort of like John McCain’s campaign in the waning days of the election. The company is under the gun to make money and, knowing it’s behind the eight ball, is throwing everything and anything it can at the problem. Heck, the company even flip-flopped on pre-roll ads. [...]

By: YouTube Gets CBS Shows, Pre-Rolls « NewTeeVee

YouTube Gets CBS Shows, Pre-Rolls « NewTeeVee — Fri, 10 Oct 2008 19:05:54 +0000

[...] had long said pre-roll ads were too intrusive for its audience, but over the last year it has started indicating it might be open to new [...]

By: hot hatches

hot hatches — Thu, 25 Sep 2008 14:37:45 +0000

thanks for the news

By: Will Ben Ling Be Money for YouTube? « NewTeeVee

Will Ben Ling Be Money for YouTube? « NewTeeVee — Thu, 14 Aug 2008 23:57:52 +0000

[...] at a time when it’ll try just about anything to make a buck. It’s mulling over a reversal of its stand on pre-rolls and co-founder Chad Hurley has said that affiliate sales will be a big [...]

By: Exclusive: Video of YouTube on TiVo « NewTeeVee

Exclusive: Video of YouTube on TiVo « NewTeeVee — Thu, 17 Jul 2008 05:45:08 +0000

[...] be able to see pre-rolls and overlays. This lends credence to our earlier theory that YouTube is reversing its stand on the hated pre-roll format because as it moves to the TV set, the pre-roll will look just like a [...]

By: Report: User-Gen to Only Ever Account for 4% of Video Revenue « NewTeeVee

Report: User-Gen to Only Ever Account for 4% of Video Revenue « NewTeeVee — Fri, 11 Jul 2008 00:22:29 +0000

[...] borne out (at least in the present day) by the actions of video sites; for instance, YouTube considering resorting to pre-roll and post-roll advertising to eke more revenue out of its partner videos. The [...]

By: Are Pre-rolls Evil?

Are Pre-rolls Evil? — Thu, 10 Jul 2008 08:00:45 +0000

[...] it isn’t surprising that NewTeeVee is reporting a stance reversal by YouTube on the idea of running pre-roll advertisements on YouTube videos. But when a pre-roll [...]

By: Gary Bourgeault

Gary Bourgeault — Wed, 09 Jul 2008 22:11:55 +0000

There's a couple reasons Google would be willing to include pre- or post rolls. One is they're trying to gravitate more to people viewing videos on the TV platform, which has socialized people for decades to put up with commercials.

The second reason, although Google would never admit it, is they're probably tired of the freeloaders using the site without offering anything back.

If there isn't a significant way to monetize the site, pressure will eventually come from shareholders to do it or get rid of the property. U.S. law requires a public company to make decisions based on what's best for the shareholders, and executives must respond accordingly.

Assuming they aren't able to figure out a way to do it, pressure similar to what's being put on Time Warner concerning AOL is inevitable; especially if the Google stock ends up dropping in another big way.

As far as the users of YouTube go, putting up pre-rolls would get rid of a lot of the dead weight that sits around always wanting something for nothing.

That may even be part of the Google strategy in order to cut back on costs.

One way or the other, Google will have to monetize the site. They'll just have to be willing to lose some viewers in exchange for that reality.

Even if they do, it makes no difference. What other online business wants people to add to their costs without a way to make money on them? Eventually the users that leave would come back, because competitors would make a similar move in order to offset costs. It's called running a business.

By: Just 4% of YouTube Videos Come From Partners « NewTeeVee

Just 4% of YouTube Videos Come From Partners « NewTeeVee — Wed, 09 Jul 2008 21:47:39 +0000

[...] shocking to hear that YouTube would consider something as counter to its philosophy as showing pre-roll ads, which the company itself has acknowledged that its users despise. But I guess that’s what [...]

By: YouTube Pre-Rolls? Think Inside the Box « NewTeeVee

YouTube Pre-Rolls? Think Inside the Box « NewTeeVee — Wed, 09 Jul 2008 18:08:19 +0000

[...] Pre-Rolls? Think Inside the Box Commenters were quick to condemn YouTube’s plan to add pre-rolls to its videos. With so many people hating on pre-rolls, why [...]