Comments on: MySpaceTV Eats Into YouTube’s Market Share http://newteevee.com/2008/07/14/myspacetv-eats-into-youtubes-market-share/ NewTeeVee Sun, 22 Nov 2009 21:46:17 +0000 http://wordpress.com/ hourly 1 By: ComScore: YouTube Nears 5 Billion Views « NewTeeVee http://newteevee.com/2008/07/14/myspacetv-eats-into-youtubes-market-share/#comment-244984 ComScore: YouTube Nears 5 Billion Views « NewTeeVee Thu, 11 Sep 2008 01:25:53 +0000 http://newteevee.com/?p=4630#comment-244984 <p>[...] videos on the site for 54.8 videos per viewer. Fox Interactive Media sites, which lost the overall share it gained in May, attracted 51.4 million viewers to MySpace where 400 million videos were watched (7.8 videos per [...]</p> [...] videos on the site for 54.8 videos per viewer. Fox Interactive Media sites, which lost the overall share it gained in May, attracted 51.4 million viewers to MySpace where 400 million videos were watched (7.8 videos per [...]

]]> By: crazyrates http://newteevee.com/2008/07/14/myspacetv-eats-into-youtubes-market-share/#comment-241102 crazyrates Mon, 14 Jul 2008 23:32:13 +0000 http://newteevee.com/?p=4630#comment-241102 <p>$15-$30 CPM for user generated content is ridiculously high. YouTube CPMs will be closer to $5. Maybe there will be local video marketplaces with lead applications earning additional revenue that will create eCPMs up to $10-12.</p> <p>But the cost of serving that video (today rumored at over $30M per month) plus all the people to run YouTube are included, YouTube is years away from being profitable. Distribution costs must plummet. An ad model must be found, and the Google like margins found in SEM will be a thing of the past. And if it can get profitable, it may take a dozen years from there to earn back $1.7+B.</p> <p>Main reason...the content and quality is horrible.</p> $15-$30 CPM for user generated content is ridiculously high. YouTube CPMs will be closer to $5. Maybe there will be local video marketplaces with lead applications earning additional revenue that will create eCPMs up to $10-12.

But the cost of serving that video (today rumored at over $30M per month) plus all the people to run YouTube are included, YouTube is years away from being profitable. Distribution costs must plummet. An ad model must be found, and the Google like margins found in SEM will be a thing of the past. And if it can get profitable, it may take a dozen years from there to earn back $1.7+B.

Main reason…the content and quality is horrible.

]]> By: Charbax http://newteevee.com/2008/07/14/myspacetv-eats-into-youtubes-market-share/#comment-241098 Charbax Mon, 14 Jul 2008 19:54:16 +0000 http://newteevee.com/?p=4630#comment-241098 <p>And that is just for the US based viewers of Youtube content. The rest of the world probably amounts to more than twice the Youtube usage of just the USA. So overall monetization potential for Google with Youtube at current traffic levels is probably over 2 billion dollars per year.</p> And that is just for the US based viewers of Youtube content. The rest of the world probably amounts to more than twice the Youtube usage of just the USA. So overall monetization potential for Google with Youtube at current traffic levels is probably over 2 billion dollars per year.

]]> By: Charbax http://newteevee.com/2008/07/14/myspacetv-eats-into-youtubes-market-share/#comment-241097 Charbax Mon, 14 Jul 2008 19:52:48 +0000 http://newteevee.com/?p=4630#comment-241097 <p>With 4.2 billion views per month on Youtube videos, if Google manages to monetize that with overlay advertising at $15 per 1000 views, that would amount to 60 million dollars per month in additionnal revenue, which would amount to 720 million dollars per year in additional revenue.</p> <p>Monetization levels of clever overlay advertising is probably closer to $30 per 1000 views (the advertiser would pay 3 cents per viewer of highly targeted overlay video advertising) and half of it going to the content provider.</p> With 4.2 billion views per month on Youtube videos, if Google manages to monetize that with overlay advertising at $15 per 1000 views, that would amount to 60 million dollars per month in additionnal revenue, which would amount to 720 million dollars per year in additional revenue.

Monetization levels of clever overlay advertising is probably closer to $30 per 1000 views (the advertiser would pay 3 cents per viewer of highly targeted overlay video advertising) and half of it going to the content provider.

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