Comments on: Husky Claims CTRs Through the Roof http://newteevee.com/2008/07/21/husky-claims-ctrs-through-the-roof/ NewTeeVee Sun, 22 Nov 2009 12:45:20 +0000 http://wordpress.com/ hourly 1 By: Husky Claims CTRs Through the Roof | Shed Kits http://newteevee.com/2008/07/21/husky-claims-ctrs-through-the-roof/#comment-261698 Husky Claims CTRs Through the Roof | Shed Kits Wed, 27 May 2009 04:45:36 +0000 http://newteevee.com/?p=4963#comment-261698 <p>[...] Husky Claims CTRs Through the Roof Posted by root 23 hours ago (http://newteevee.com) And as for the it too close to the close box comment the same can be said for marketing consulting by acs idg technetwork middot powered by wordpress com Discuss  |  Bury |  News | husky claims ctrs through the roof [...]</p> [...] Husky Claims CTRs Through the Roof Posted by root 23 hours ago (http://newteevee.com) And as for the it too close to the close box comment the same can be said for marketing consulting by acs idg technetwork middot powered by wordpress com Discuss  |  Bury |  News | husky claims ctrs through the roof [...]

]]> By: Jeremy Campbell http://newteevee.com/2008/07/21/husky-claims-ctrs-through-the-roof/#comment-241867 Jeremy Campbell Fri, 25 Jul 2008 14:52:28 +0000 http://newteevee.com/?p=4963#comment-241867 <p>I agree a 1.5% CTR is great and really only available through online video. Husky will need to be careful not to be too obtrusive with their skin branding, so a balance between user friendliness and ad revenue may need to optimized to reach an ideal solution.</p> I agree a 1.5% CTR is great and really only available through online video. Husky will need to be careful not to be too obtrusive with their skin branding, so a balance between user friendliness and ad revenue may need to optimized to reach an ideal solution.

]]> By: beefer http://newteevee.com/2008/07/21/husky-claims-ctrs-through-the-roof/#comment-241535 beefer Mon, 21 Jul 2008 20:58:16 +0000 http://newteevee.com/?p=4963#comment-241535 <p>Even if you discount the "hey, let me click this and see what happens" factor, 1.5% is a pretty killer CTR.</p> <p>And as for the "it's too close to the close box" comment, the same can be said for all rich media ads out there.</p> <p>Video skins seem like a solid ad unit that I am sure you'll see replicated elsewhere.</p> Even if you discount the “hey, let me click this and see what happens” factor, 1.5% is a pretty killer CTR.

And as for the “it’s too close to the close box” comment, the same can be said for all rich media ads out there.

Video skins seem like a solid ad unit that I am sure you’ll see replicated elsewhere.

]]> By: Matt M http://newteevee.com/2008/07/21/husky-claims-ctrs-through-the-roof/#comment-241504 Matt M Mon, 21 Jul 2008 11:30:55 +0000 http://newteevee.com/?p=4963#comment-241504 <p>I would also think that the CTR's are artificially high because of the proximity of the "close player" functionality (required to get back to the original web page) to the ad. If you look at the small close box in the upper right hand corner it is immediately adjacent to the ad frame and clicking anywhere on the ad frame (including right below the close box) results in an ad click. Would be interesting to see a distribution of clicks relative to page location location distribution to determine impact but my guess is that it is definitely adding substantially to the results and causing many wayward ad clicks.</p> I would also think that the CTR’s are artificially high because of the proximity of the “close player” functionality (required to get back to the original web page) to the ad. If you look at the small close box in the upper right hand corner it is immediately adjacent to the ad frame and clicking anywhere on the ad frame (including right below the close box) results in an ad click. Would be interesting to see a distribution of clicks relative to page location location distribution to determine impact but my guess is that it is definitely adding substantially to the results and causing many wayward ad clicks.

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