Comments on: Is Amazon Just Using You, TiVo? http://newteevee.com/2008/07/22/is-amazon-just-using-you-tivo/ NewTeeVee Sun, 22 Nov 2009 22:33:44 +0000 http://wordpress.com/ hourly 1 By: David Mullings http://newteevee.com/2008/07/22/is-amazon-just-using-you-tivo/#comment-241650 David Mullings Wed, 23 Jul 2008 14:59:00 +0000 http://newteevee.com/?p=5093#comment-241650 <p>I'm with Chris on this one.</p> <p>At some point a company has to figure out whether it is smarter to build or to buy. I think Tivo's installed base makes it a good buy for this service but then again I don't even know how easy it would be to just implement it in another Sony TV.</p> I’m with Chris on this one.

At some point a company has to figure out whether it is smarter to build or to buy. I think Tivo’s installed base makes it a good buy for this service but then again I don’t even know how easy it would be to just implement it in another Sony TV.

]]> By: Daisy Whitney http://newteevee.com/2008/07/22/is-amazon-just-using-you-tivo/#comment-241584 Daisy Whitney Tue, 22 Jul 2008 17:02:26 +0000 http://newteevee.com/?p=5093#comment-241584 <p>Just how many lives does TiVo have?</p> Just how many lives does TiVo have?

]]> By: Chris http://newteevee.com/2008/07/22/is-amazon-just-using-you-tivo/#comment-241582 Chris Tue, 22 Jul 2008 16:05:29 +0000 http://newteevee.com/?p=5093#comment-241582 <p>In the end - I think - Amazon will outright acquire TiVo.</p> In the end – I think – Amazon will outright acquire TiVo.

]]> By: Davis Freeberg http://newteevee.com/2008/07/22/is-amazon-just-using-you-tivo/#comment-241580 Davis Freeberg Tue, 22 Jul 2008 15:52:44 +0000 http://newteevee.com/?p=5093#comment-241580 <p>It's hard to know who is using who without the financial details, but I think that TiVo will end up ahead on this one. In the past their advertising has largely been branded, but by creating a way for consumers to immediately buy a product, it should make TiVo eligible for commissions from Amazon. This may not seem like a big deal, but if they could even add $1 per month from their subscriber base, we're talking about a $50 million a year opportunity. No doubt we'll see some experimentation while they get it right, but if QVC can use paid programing to bring in billions, TiVo shouldn't have any trouble convince their customers to support the company by making purchases, that they were already going to make anyway.</p> It’s hard to know who is using who without the financial details, but I think that TiVo will end up ahead on this one. In the past their advertising has largely been branded, but by creating a way for consumers to immediately buy a product, it should make TiVo eligible for commissions from Amazon. This may not seem like a big deal, but if they could even add $1 per month from their subscriber base, we’re talking about a $50 million a year opportunity. No doubt we’ll see some experimentation while they get it right, but if QVC can use paid programing to bring in billions, TiVo shouldn’t have any trouble convince their customers to support the company by making purchases, that they were already going to make anyway.

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