Comments on: Video Ad CPMs: It Pays to Be a Pro http://newteevee.com/2008/07/23/video-ad-cpms-it-pays-to-be-a-pro/ NewTeeVee Mon, 23 Nov 2009 02:56:39 +0000 http://wordpress.com/ hourly 1 By: eMarketer: 80% of Net Users to See Video Ads « NewTeeVee http://newteevee.com/2008/07/23/video-ad-cpms-it-pays-to-be-a-pro/#comment-245887 eMarketer: 80% of Net Users to See Video Ads « NewTeeVee Wed, 24 Sep 2008 15:25:37 +0000 http://newteevee.com/?p=5212#comment-245887 <p>[...] July, a Diffusion Group study predicted that professional content would command higher CPMs than UGC vids and grab a larger share [...]</p> [...] July, a Diffusion Group study predicted that professional content would command higher CPMs than UGC vids and grab a larger share [...]

]]> By: TubeMogul: Average Video Ad CPM Is $12.39 « NewTeeVee http://newteevee.com/2008/07/23/video-ad-cpms-it-pays-to-be-a-pro/#comment-242933 TubeMogul: Average Video Ad CPM Is $12.39 « NewTeeVee Thu, 07 Aug 2008 16:49:26 +0000 http://newteevee.com/?p=5212#comment-242933 <p>[...] given all the recent discussion over video ad CPMs (and whether viewers want them on UGC), this is another data point to [...]</p> [...] given all the recent discussion over video ad CPMs (and whether viewers want them on UGC), this is another data point to [...]

]]> By: Video Ad CPMs | AdGrinder http://newteevee.com/2008/07/23/video-ad-cpms-it-pays-to-be-a-pro/#comment-242140 Video Ad CPMs | AdGrinder Mon, 28 Jul 2008 21:33:49 +0000 http://newteevee.com/?p=5212#comment-242140 <p>[...] on NewTeeVee the post Video Ad CPMs: It Pays to Be a Pro appeared last week. Although I commented on it, I think there should be more discussion around [...]</p> [...] on NewTeeVee the post Video Ad CPMs: It Pays to Be a Pro appeared last week. Although I commented on it, I think there should be more discussion around [...]

]]> By: joshpaul http://newteevee.com/2008/07/23/video-ad-cpms-it-pays-to-be-a-pro/#comment-241916 joshpaul Fri, 25 Jul 2008 18:51:32 +0000 http://newteevee.com/?p=5212#comment-241916 <p>We definitely need to dive further into this, and I will more than likely write a blog post over the weekend...</p> <p>Something that I think is being overlooked in the cost to produce content. At even a $50 CPM, each episode will need to garner tens of millions of views to be able to produce quality long-form content (i.e. not reality shows like "Beaty and the Geek"), unless we accept the Networks simply repurposing what they've already aired. It's basic math -- production budgets are often much more than $1M per episode.</p> <p>It'll probably come down to "snack-sized" <em>original</em> content for the next few years, until a convergence actually occurs. I think shows like Epic-Fu, Tiki Bar TV, and the like, can be financially successful with lower CPMs ($10-30) and lower viewerships (<5M).</p> We definitely need to dive further into this, and I will more than likely write a blog post over the weekend…

Something that I think is being overlooked in the cost to produce content. At even a $50 CPM, each episode will need to garner tens of millions of views to be able to produce quality long-form content (i.e. not reality shows like “Beaty and the Geek”), unless we accept the Networks simply repurposing what they’ve already aired. It’s basic math — production budgets are often much more than $1M per episode.

It’ll probably come down to “snack-sized” original content for the next few years, until a convergence actually occurs. I think shows like Epic-Fu, Tiki Bar TV, and the like, can be financially successful with lower CPMs ($10-30) and lower viewerships (<5M).

]]> By: Jeremy Campbell http://newteevee.com/2008/07/23/video-ad-cpms-it-pays-to-be-a-pro/#comment-241864 Jeremy Campbell Fri, 25 Jul 2008 14:44:29 +0000 http://newteevee.com/?p=5212#comment-241864 <p>So some UGC videos are getting $15 CPM, but still UGC counts towards only 4% of the total web video ad market. I wonder which user generated videos are getting into this $15 CPM action, and which are simply getting $0?</p> So some UGC videos are getting $15 CPM, but still UGC counts towards only 4% of the total web video ad market. I wonder which user generated videos are getting into this $15 CPM action, and which are simply getting $0?

]]> By: Will Video for Food » ROI Better on UGC Than “Professional” Video? http://newteevee.com/2008/07/23/video-ad-cpms-it-pays-to-be-a-pro/#comment-241681 Will Video for Food » ROI Better on UGC Than “Professional” Video? Wed, 23 Jul 2008 22:37:31 +0000 http://newteevee.com/?p=5212#comment-241681 <p>[...] study (reported here by NewTeeVee) by The Diffusion Group shows a gap on CPM (cost per thousand views) already [...]</p> [...] study (reported here by NewTeeVee) by The Diffusion Group shows a gap on CPM (cost per thousand views) already [...]

]]>