Comments on: Study: Users Don’t Want Ads on UGC http://newteevee.com/2008/07/24/study-users-dont-want-ads-on-ugc/ NewTeeVee Sun, 22 Nov 2009 21:46:17 +0000 http://wordpress.com/ hourly 1 By: Fraser http://newteevee.com/2008/07/24/study-users-dont-want-ads-on-ugc/#comment-241853 Fraser Fri, 25 Jul 2008 07:17:25 +0000 http://newteevee.com/?p=5330#comment-241853 <p>I am sick of "UGC" referring to episodic content. When I am a user... I am a user, when I am a producer, I am a producer. Shouldn't ALL of these categories be considered "UGC" if anyone in the production process has ever used a streaming video site to watch a video?</p> I am sick of “UGC” referring to episodic content. When I am a user… I am a user, when I am a producer, I am a producer. Shouldn’t ALL of these categories be considered “UGC” if anyone in the production process has ever used a streaming video site to watch a video?

]]> By: Eric Susch http://newteevee.com/2008/07/24/study-users-dont-want-ads-on-ugc/#comment-241850 Eric Susch Fri, 25 Jul 2008 06:35:25 +0000 http://newteevee.com/?p=5330#comment-241850 <p>"Amateur or homemade video clips" implies that the video was made for fun or as a hobby. All the other categories imply production expenses. I think the only thing this study is telling us is that people think that amateurs (or big video hosting sites for that matter) shouldn't be making money off people's hobbies. Where expenses are implied, people have less of a problem with ads.</p> <p>I agree with Survey Skeptic. The term "User Generated Content" is incredibly vague. Is all UGC made by amateurs just for fun, as a hobby? ...Or is some UGC made with the specific intention to make money as a business? Or is UGC anything shot with a HandyCam without a tripod? UGC doesn't really describe anything. It means different things to different people and by using a vague term like this in the title of the article I think you are mis-representing the study.</p> <p>Also, aren't "Movie/TV trailers or previews" and "music videos" already ads themselves? I'm confused by that part of the study.</p> “Amateur or homemade video clips” implies that the video was made for fun or as a hobby. All the other categories imply production expenses. I think the only thing this study is telling us is that people think that amateurs (or big video hosting sites for that matter) shouldn’t be making money off people’s hobbies. Where expenses are implied, people have less of a problem with ads.

I agree with Survey Skeptic. The term “User Generated Content” is incredibly vague. Is all UGC made by amateurs just for fun, as a hobby? …Or is some UGC made with the specific intention to make money as a business? Or is UGC anything shot with a HandyCam without a tripod? UGC doesn’t really describe anything. It means different things to different people and by using a vague term like this in the title of the article I think you are mis-representing the study.

Also, aren’t “Movie/TV trailers or previews” and “music videos” already ads themselves? I’m confused by that part of the study.

]]> By: Tiago Dória Weblog » Blog Archive » Quanto menor e mais engraçado, mais visto é http://newteevee.com/2008/07/24/study-users-dont-want-ads-on-ugc/#comment-241808 Tiago Dória Weblog » Blog Archive » Quanto menor e mais engraçado, mais visto é Fri, 25 Jul 2008 01:07:40 +0000 http://newteevee.com/?p=5330#comment-241808 <p>[...] pesquisa, desta vez da Ipsos, revela que os usuários de internet são menos tolerantes a anúncios em [...]</p> [...] pesquisa, desta vez da Ipsos, revela que os usuários de internet são menos tolerantes a anúncios em [...]

]]> By: Survey Skeptic http://newteevee.com/2008/07/24/study-users-dont-want-ads-on-ugc/#comment-241805 Survey Skeptic Fri, 25 Jul 2008 01:02:09 +0000 http://newteevee.com/?p=5330#comment-241805 <p>Some of this, as with any survey, is in how you phrase the question.</p> <p>Replace "amateur/home made clips" with "sketch comedy videos".</p> <p>Is it as reasonable to expect ads in well-produced, entertaining, user-created sketch comedy videos as in music videos?</p> <p>Are comedy clips-as-UGC the same as cute-pet-footage -as-UGC?</p> <p>Seems like an incredibly broad, imprecise category to be drawing conclusions from.</p> Some of this, as with any survey, is in how you phrase the question.

Replace “amateur/home made clips” with “sketch comedy videos”.

Is it as reasonable to expect ads in well-produced, entertaining, user-created sketch comedy videos as in music videos?

Are comedy clips-as-UGC the same as cute-pet-footage -as-UGC?

Seems like an incredibly broad, imprecise category to be drawing conclusions from.

]]> By: Kieran Hawe http://newteevee.com/2008/07/24/study-users-dont-want-ads-on-ugc/#comment-241794 Kieran Hawe Thu, 24 Jul 2008 23:47:22 +0000 http://newteevee.com/?p=5330#comment-241794 <p>I would love to know who is surprised by this. UGC by its nature is short-form content that people consume quickly. Ads have no place in UGC.</p> I would love to know who is surprised by this. UGC by its nature is short-form content that people consume quickly. Ads have no place in UGC.

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