Comments on: Anvato Launches Video ID Service

By: Josh

Josh — Tue, 29 Jul 2008 18:38:53 +0000

Interesting, dug into your site more and found that Alper, thanks. The main problem however still remains in that you have to get traction with the content owners in order to do all the fingerprinting. Other companies like those mentioned in the article as competitors have been trying that for a few years and it’s a major battle. I wish you luck certainly but for UGC sites, they have to sit and wait for your library to grow to the point where it is a usable service. And that could take time. I’m seeing a lot of these ID companies focusing in on helping the content owner, rather than pushing a business model that helps the UGC sites. But again, good luck to you.

By: Alper Turgut

Alper Turgut — Tue, 29 Jul 2008 17:39:19 +0000

Josh, Anvato ContentID starts scanning approximately 30-180 minutes after the show is aired on TV. Content registration is fully automated; Anvato indexes the content (shows/episodes) live from the cable TV channel.

By: Josh

Josh — Tue, 29 Jul 2008 14:36:17 +0000

Here’s the problem with all these services. They need the content owners to give them permission to fingerprint the original and that takes time in many different forms. Some owners are willing to do it but most are so technologically behind/backwards, even if they want to, they can’t. The other factor here is time delay. Many of these fingerprinting companies don’t get content to index until days after it airs on television. If 80% of a clips lifecycle of views happens in the first 3 days then by the time the content is first fingerprinted and copies found online it’s too late. Maybe the MSO’s should be storing identifying marks during broadcast and then providing that as a service, at least that would be closer to real-time identification? And that is going to be the biggest issue, especially as more live television, which many feel is the last big thing tv will have to offer over online, makes it’s way online. Just check out some of the rooms on justin.tv, mogulus.com, or Yahoo Live.

By: Jason Cheng

Jason Cheng — Tue, 29 Jul 2008 13:49:03 +0000

Are they crawling these sites such as Youtube? They seem to have all the original shows from CBS TV. Just checked out anvato’s web site – it lets you watch the copies and the originals side by side. Wow!