Hot Moms: A Web Vid Trend

Too bad Stacy’s mom didn’t have a vlog, she would have stood a good chance of lining up some big name sponsors. As we mentioned today, hit podcast Mommycast signed with Procter & Gamble to create a new video series, and it’s just the latest example of yummy mummies finding video success online.

Earlier this year, the Unilever and Sprint-branded web series In the Motherhood, starring Chelsea Handler and Leah Remini, got a deal to become a mid-season replacement show on ABC. Johnson and Johnson enlisted Law & Order: SVU star Mariska Hargitay to create a series of mom-focused animated shorts. And new media studio Deca got all parental with CoolMom.

Why are moms suddenly so hot? As we noted in February, BSM Media reported that 80 percent of moms had watched an online video in the last week. And in March, Research and Markets noted that 40 percent of all women who go online in the U.S. (approximately 35 million) are mothers with kids under 18 at home.