Comments on: Is Content King Again? http://newteevee.com/2008/08/11/is-content-king-again/ NewTeeVee Sun, 22 Nov 2009 11:02:02 +0000 http://wordpress.com/ hourly 1 By: If you love something (and/or want to make money from it), set it free. | StraussBlog http://newteevee.com/2008/08/11/is-content-king-again/#comment-243495 If you love something (and/or want to make money from it), set it free. | StraussBlog Tue, 12 Aug 2008 19:29:23 +0000 http://newteevee.com/?p=6389#comment-243495 <p>[...] And, I believe the Internet has laid the groundwork for making this theory a practical reality. In NewTeeVee’s analysis of this same NY Times article, they said “How we watch is all the same. What we choose to [...]</p> [...] And, I believe the Internet has laid the groundwork for making this theory a practical reality. In NewTeeVee’s analysis of this same NY Times article, they said “How we watch is all the same. What we choose to [...]

]]> By: Thedigi Talhobo http://newteevee.com/2008/08/11/is-content-king-again/#comment-243400 Thedigi Talhobo Mon, 11 Aug 2008 20:00:44 +0000 http://newteevee.com/?p=6389#comment-243400 <p>Content was always King. He just went on a road show. Now we are just seeing a slew of hyper distributors commoditized the distribution, and are creating increasingly smaller slices of the pie for themselves. The content owners/creators of quality content aren't suffering.</p> <p>The question still remains, though, does the content even matter for advertisers? Or will targeting technologies ensure that advertisers are reaching the right audiences whether they watch "Cat Pees in Toilet" or the "Lost" season finale. As long as you don't reach someone on a porn site, why should it matter what you are watching? As long as the length of the content supports the volume of advertising, there shouldn't be any problems.</p> Content was always King. He just went on a road show. Now we are just seeing a slew of hyper distributors commoditized the distribution, and are creating increasingly smaller slices of the pie for themselves. The content owners/creators of quality content aren’t suffering.

The question still remains, though, does the content even matter for advertisers? Or will targeting technologies ensure that advertisers are reaching the right audiences whether they watch “Cat Pees in Toilet” or the “Lost” season finale. As long as you don’t reach someone on a porn site, why should it matter what you are watching? As long as the length of the content supports the volume of advertising, there shouldn’t be any problems.

]]> By: David Mullings http://newteevee.com/2008/08/11/is-content-king-again/#comment-243398 David Mullings Mon, 11 Aug 2008 19:44:44 +0000 http://newteevee.com/?p=6389#comment-243398 <p>I think content was always king, some people just forgot about the king and focused on distribution.</p> <p>Content has and will always matter. It can make a platform (VHS and the porn industry) and it establishes leaders (I can find so much stuff on YouTube). Content is exactly what Hulu went after and has made it a success in the eyes of so many.</p> <p>HBO has always known this and it is no different in the online world. People want great content and you should focus on being the exclusive place to see it.</p> <p>So to answer your question: Content was always king, people just took their eyes off the king.</p> I think content was always king, some people just forgot about the king and focused on distribution.

Content has and will always matter. It can make a platform (VHS and the porn industry) and it establishes leaders (I can find so much stuff on YouTube). Content is exactly what Hulu went after and has made it a success in the eyes of so many.

HBO has always known this and it is no different in the online world. People want great content and you should focus on being the exclusive place to see it.

So to answer your question: Content was always king, people just took their eyes off the king.

]]> By: 080811 Daily Links For Recruiters (August 11, 2008) | johnsumser.com: Recruiting News and Views http://newteevee.com/2008/08/11/is-content-king-again/#comment-243394 080811 Daily Links For Recruiters (August 11, 2008) | johnsumser.com: Recruiting News and Views Mon, 11 Aug 2008 18:18:00 +0000 http://newteevee.com/?p=6389#comment-243394 <p>[...] Is Content King Again? The pendulum swings quickly when disruptive distribution schemes (RSS, Blogging, etc) get normalized. [...]</p> [...] Is Content King Again? The pendulum swings quickly when disruptive distribution schemes (RSS, Blogging, etc) get normalized. [...]

]]> By: HipMojo.com » Content vs. Distribution: Have the Balances Tipped Again? http://newteevee.com/2008/08/11/is-content-king-again/#comment-243387 HipMojo.com » Content vs. Distribution: Have the Balances Tipped Again? Mon, 11 Aug 2008 16:50:40 +0000 http://newteevee.com/?p=6389#comment-243387 <p>[...] quite a bit is the balancing act between content and distribution. I came across the following via NewTeeVee, from NYTimes: For Mr. Bewkes and his team, the core of the strategy is a wager that the media [...]</p> [...] quite a bit is the balancing act between content and distribution. I came across the following via NewTeeVee, from NYTimes: For Mr. Bewkes and his team, the core of the strategy is a wager that the media [...]

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