Vid-Biz: The Story, Sprout, Comcast

Olympics Commercial Spawns YouTube Star; Brandi Carlile’s song The Story for GM has racked up 1.8 million plays. (Silicon Alley Insider)

Sprout Partners with Sony Pictures Entertainment; “FanKits” allow entertainment companies to give remixable content to users to build their own widgets. (release)

Top Comcast HD VOD Stats; Mad Men, Men In Black and Weeds top the list. (TV Predictions)

Advertisers Target TV Screen’s Lower Third; with more users zapping commercials, the bottom portion of the screen during the show becomes more attractive (and annoying for watchers). (Broadcasting & Cable)

PacketVision and UDcast Partner for Mobile TV Ad Targeting; technology can geo-target ad campaigns to handsets over standard DVB-H networks. (release)

BrightRoll makes $1M Ad Deal; unnamed customer spent that much on pre-rolls in a month, unprecedented for the ad network. (TVWeek)