Another Day. Another Ad Stat. $3.4B in 2011
UPDATE: When stats rain, they pour. EMarketer predicts that online video ad spending will hit $505 million this year and will grow for the next few years, with annual percentage growth hitting a five-year peak in 2012, when it will reach $3.4 billion.
 |
This latest number is an adjustment down from eMarketer’s report from a little over a year ago when the firm said online video ad spending would reach $4.3 billion by 2011.
Yesterday, Lehman Brothers said the online video ad market would be worth $1.1 billion this year and would grow to $2.4 billion by 2010. And if those stats weren’t enough, Parks and Associates said that transactional revenue (non-advertising) from premium Hollywood content would hit $6 billion by 2013.
Comments (1)
Linkbacks (2)
-
[...] Online video will likely be a billion plus industry in 2009 and growing at a rate of between 50-70 percent annually for the forseeable future (see roundup of online-video industry projections). [...]
Will Video for Food » SEM Plus Video…
— 11:57 AM on August 14, 2008
-
[...] market through 2013. In August, eMarketer predicted that the market for online video spending would peak in 2012 hitting $3.4 [...]
eMarketer: 80% of Net Users to See Video…
— 8:26 AM on September 24, 2008
Leave a Reply
Popular
- Tumblr Marriage Proposal: Behind the Scenes of Justin and Marissa's Engagement
- BitTorrent After The Pirate Bay: Do You Still Need Trackers?
- Ten Sites for Free and Legal Torrents
- Nielsen: Facebook Now the No. 3 Video Site
- The Megawoosh Waterslide Viral: How It Was Really Done
- 5 Ways to Test If Your ISP Throttles P2P
Recent
Network
- Get Ready for Flash Player 10.1 to Stream P2P Video to Millions, Swap Files BitTorrent-style [NewTeeVee]
- Green Computing Needs a Data Center Whisperer [GigaOM]
- Pogoplug Updates: Gets File Sync, Extra USB Ports [WebWorkerDaily]
- First Look at Google Chrome OS — Extensions, Options and More [jkOnTheRun]
- 4 Substantial Risks That Google Takes With Chrome OS [OStatic]
- Source Expects Tesla IPO Filing “Any Day,” Tesla Calls it Rumor [Earth2Tech]
© 2009 The GigaOM Network. Marketing consulting by ACS.
We were surprised by the downward-revised growth rates for the U.S. online ad market. There a very healthy online video ad market. At Tremor, we just wrapped up our strongest ad revenue month ever in what is typically one of the slowest months in media spending. Our experience is more reflective of Lehman’s and Parks Associates recent projections. We actually feel that even these higher estimates are conservative given dollars we are seeing move into the online video market, both current and in planning stages.