Comments on: Break, Tremor Brag about Video Ad Effectiveness http://newteevee.com/2008/08/18/break-tremor-brag-about-video-ad-effectiveness/ NewTeeVee Sun, 22 Nov 2009 22:33:44 +0000 http://wordpress.com/ hourly 1 By: Tim Street http://newteevee.com/2008/08/18/break-tremor-brag-about-video-ad-effectiveness/#comment-243846 Tim Street Mon, 18 Aug 2008 23:11:37 +0000 http://newteevee.com/?p=6923#comment-243846 <p>I wish one of these Ad Networks could convince advertisers to advertise on QuickTime. There is a lot of advertising inventory going unsold because Flash is the darling of the Ad Industry...</p> <p>But Flash doesn't work on the iPhone.</p> I wish one of these Ad Networks could convince advertisers to advertise on QuickTime. There is a lot of advertising inventory going unsold because Flash is the darling of the Ad Industry…

But Flash doesn’t work on the iPhone.

]]> By: Chris Mak http://newteevee.com/2008/08/18/break-tremor-brag-about-video-ad-effectiveness/#comment-243832 Chris Mak Mon, 18 Aug 2008 20:21:41 +0000 http://newteevee.com/?p=6923#comment-243832 <p>Great write-up. There definitely needs to be a more holistic approach on assessing the value of pre-rolls and other video ads. Clicks (and conversions) are part of the value equation but user engagement completes the value equation. Completion rates are an effective, nearly indisputable way to track user engagement.</p> Great write-up. There definitely needs to be a more holistic approach on assessing the value of pre-rolls and other video ads. Clicks (and conversions) are part of the value equation but user engagement completes the value equation. Completion rates are an effective, nearly indisputable way to track user engagement.

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