Debates about the effectiveness of viral marketing have been waging for years, but a German-accented Darth Vader has never had a chance to weigh in on the subject — until, of course, this Star Wars redub. Admiral Motti questions whether or not viral ads are really worth the money — but Darth Vader finds his lack of faith disturbing.

And when it comes to releasing a web series, what strategy is best — one episode at a time, or all at once? Karina Longworth, reviewing the new IFC series Pushing Twilight, believes that sometimes the latter option works best — especially if the series starts off weak and improves with time. Read more at NewTeeVee Station!