Pushing Twilight, Darth Vader on Viral Ads: NTV Station Today
Debates about the effectiveness of viral marketing have been waging for years, but a German-accented Darth Vader has never had a chance to weigh in on the subject — until, of course, this Star Wars redub. Admiral Motti questions whether or not viral ads are really worth the money — but Darth Vader finds his lack of faith disturbing.
And when it comes to releasing a web series, what strategy is best — one episode at a time, or all at once? Karina Longworth, reviewing the new IFC series Pushing Twilight, believes that sometimes the latter option works best — especially if the series starts off weak and improves with time. Read more at NewTeeVee Station!
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[...] way of NewTeeVee, we learn that viral marketing is the Big Magic Word. Written by Bill [...]
microCHUNK.TV » Blog Archive » Viral Marketing on August 19th, 2008 at 2:03 pm - Permalink
OMG LOL I <3 U
Thanks Liz. I can see this one playing in a conference presentation real soon.
Tim Street on August 19th, 2008 at 3:02 pm - Permalink