Written by Liz Shannon Miller
Posted Wednesday, August 27, 2008 at 1:44 PM PT

 

WoW Energy Drinks, L.B. Rayne and Indiana Jones: NTV Station Today

You know what’s not a bad idea? Targeting an energy drink toward a subculture that demands sharp reflexes and staying up all night. You know what’s an even better idea? Making a viral ad set partially in World of Warcraft to promote it. Here, to celebrate Mana Potions, two gamers hook up their treadmills to the MMORPG, engaging in a race across Azeroth — not exactly for their lives…

And from Doug Bresler of Doogtoons comes this retro-cool blast from the past: the unused theme song from Indiana Jones and the Temple of Doom. What’s the story behind this “rediscovered” music video, and who is pop sensation L.B. Rayne, really? Find out at NewTeeVee Station!

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Topic: Online Video

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  • [...] Random Feed wrote an interesting post today onHere’s a quick excerptYou know what’s not a bad idea? Targeting an energy drink toward a subculture that demands sharp reflexes and staying up all night. You know what’s an even better idea? Making a viral ad set partially in World of Warcraft to promote it. Here, to celebrate Mana Potions, two gamers hook up their treadmills to the MMORPG, engaging in a race across Azeroth — not exactly for their lives… And from Doug Bresler of Doogtoons comes this retro-cool blast from the past: the unused theme song from Indi [...]

    WoW Energy Drinks, L.B. Rayne and Indiana…3:59 PM on August 27, 2008

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