IKEA Assembles a Web Series
IKEA, the Swedish home furnishings company, is rolling out its new web series Easy to Assemble, which features a cavalcade of stars.
Valkommen To IKEA (www.easytoassemble.tv) – The best bloopers are here
The series is created by and stars Illeana Douglas (To Die For), and will feature appearances by Jeff Goldblum, Tom Arnold, Ed Begley Jr. and Justine Bateman (who must be killing time before her own web series kicks off production). Each episode will have a star learning about different aspects of the IKEA experience (think Allen wrenches and Swedish meatballs).
While there is a spoof teaser trailer up now, the series starts in earnest on Sept. 22nd. There will be 10 episodes in total, with a new, three-minute episode each week at easytoassemble.tv, as well as on Metacafe, YouTube, Revver and other distribution outlets.
Loads of companies are getting into the branded web video game (Johnson & Johnson, Holiday Inn Express), but if done well, the playful nature of IKEA could carry make Assemble entertaining while making you forget it’s a commercial.
Popular
- Tumblr Marriage Proposal: Behind the Scenes of Justin and Marissa's Engagement
- BitTorrent After The Pirate Bay: Do You Still Need Trackers?
- Ten Sites for Free and Legal Torrents
- Nielsen: Facebook Now the No. 3 Video Site
- The Megawoosh Waterslide Viral: How It Was Really Done
- 5 Ways to Test If Your ISP Throttles P2P
Recent
Network
- Get Ready for Flash Player 10.1 to Stream P2P Video to Millions, Swap Files BitTorrent-style [NewTeeVee]
- Green Computing Needs a Data Center Whisperer [GigaOM]
- Pogoplug Updates: Gets File Sync, Extra USB Ports [WebWorkerDaily]
- First Look at Google Chrome OS — Extensions, Options and More [jkOnTheRun]
- 4 Substantial Risks That Google Takes With Chrome OS [OStatic]
- Source Expects Tesla IPO Filing “Any Day,” Tesla Calls it Rumor [Earth2Tech]
© 2009 The GigaOM Network. Marketing consulting by ACS.


Ahhh, What?
I guess I missed the joke.
Wow, this is just too weird.
Though I would like to thank IKEA for my new red, leather couch. Who knew they had leather? Who knew they delivered? It’s been awhile since I’ve been in college…