Written by Liz Gannes
Posted Monday, September 8, 2008 at 10:24 AM PT

Ashton Kutcher’s Web Video Show: Blah Girls

I’m at the TechCrunch50 conference right now, where Ashton Kutcher is presenting his web startup. Not only is this one a celebrity-driven startup, but it’s about celebrities. It’s an animated web video show with interactive elements called Blah Girls.

The three young female hosts are a little bit raunchy and a little bit out of touch (Britney shaving her head and showing her crotch is so last year!). In an intro video, they make some jokes about Jason Calacanis, Mark Cuban and Michael Arrington — big crowd-pleasers for this audience, though it’s a bit early in the day so the response is somewhat muted. Kutcher calls the show “dynamic interactive pop culture celebrity environment.”

Here’s an example of the interactive elements: Send in a positive comment and you get positive video response from characters, like “OMG, we are so BFFs!” If your comment is negative, however, they don’t like you so much. There’s also an accompanying celeb-tracking blog.

Based on his experience with Punk’d and Beauty and the Geek, Kutcher says, “We know how to target a demo and make a piece of content that they want to engage with.” He also stresses interactivity and advertiser integration. VitaminWater is the first sponsor.

New episodes will be released two to three times per week, which seems awful light for celebrity news.

The TechCrunch judges are being pretty soft on everybody this round, with YouTube founder Chad Hurley joking he thinks video is going to be big, angel investor Ron Conway commenting Blah Girls has good intellectual property, and CNET’s Dan Farber saying the interactivity isn’t really that impressive. Conway makes a special point of saying that product placement is going to be a multi-billion-dollar industry.

I’m interviewing Kutcher later and will find out if he’s an Arrested Development fan (Bob Loblaw Law Blog anyone?). Update: Here’s the video interview.

Sphere Tweet This

Topic: Entertainment, Shows & Stars, Startups

Comments (1)

Pretty funny show! Thanks for the link!

Dieta dos Pontos — 10:10 AM on October 6, 2008 Reply

Linkbacks (18)

[...] Ashton Kutcher’s Web Video Show: Blah GirlsSource: NewTeeVee [...]

TechCrunch50 Session 1: Youth and Culture — 4:26 PM on September 8, 2008
[...] second row. With no Wi-Fi, slow pacing, and glitches galore, the only highlight this morning was Ashton Kutcher and his new web show “Blah Girls.” But that all changed this afternoon when Andreessen jokingly demanded from the judges table a [...]

Enterprise Software Steals the Show at TechCrunch50… — 4:29 PM on September 8, 2008
[...] Ashton Kutcher’s Web Video Show: Blah GirlsSource: NewTeeVee [...]

TechCrunch50 LiveStream — 4:55 PM on September 8, 2008
[...] En NewTeeVee, la linda Liz Gannes escribió más del proyecto de Blah Girl. [...]

Cine y TV: Ashton Kutcher y las Blah Girls… — 5:32 PM on September 8, 2008
[...] En NewTeeVee, la linda Liz Gannes escribió más del proyecto de Blah Girl. [...]

chat-mx.com » Blog Archive »… — 10:05 PM on September 8, 2008
[...] in round 256 of WillVideoForFood’s “Amateur Versus Professional Content,” Ashton Kutcher’s BlahGirls goes to battle with YouTube’s Clip [...]

Will Video for Food » Amateur Versus… — 3:38 AM on September 9, 2008
[...] Ashton Kutcher’s Web Video Show: Blah Girls Source: NewTeeVee [...]

TechCrunch50 Livestream: Day 2 — 9:54 AM on September 9, 2008
[...] Ashton Kutcher’s Web Video Show: Blah Girls « NewTeeVee on September 9th, 2008 at 9:36 am – Permalink [...]

NewTeeVee Interview With Ashton Kutcher … — 12:04 PM on September 9, 2008
[...] Ashton Kutcher’s Web Video Show: Blah GirlsSource: NewTeeVee [...]

TechCrunch50 Livestream: Day 2 | aboutCREATION — 6:26 PM on September 9, 2008
[...] wasn’t in San Francisco to run a casting call for “Beauty and the Geek,” but to launch a web video show focused on something about which he knows a fair amount: celebrity [...]

Ashton Kutcher, Tech Darling — and… — 10:02 PM on September 9, 2008
[...] Ashton Kutcher’s Web Video Show: Blah Girls Source: NewTeeVee [...]

TechCrunch50 LiveStream: Day 3 — 9:45 AM on September 10, 2008
[...] Ashton Kutcher’s Web Video Show: Blah Girls Source: NewTeeVee [...]

TechCrunch Japanese アーカイブ »… — 11:10 AM on September 10, 2008
[...] On the other hand, according to NewTeeVee writer Liz Gannes, influential investor Ron Conway – who’s famous for helping fund the startup stages of Google, As… [...]

BlahGirls.com: ‘South Park’ Meets Perez… — 8:03 AM on September 12, 2008
[...] Ashton Kutcher’s Web Video Show: Blah Girls Fuente: NewTeeVee [...]

Alfabetic » Blog Archive » Transmisi… — 7:52 AM on September 28, 2008
[...] second row. With no Wi-Fi, slow pacing, and glitches galore, the only highlight this morning was Ashton Kutcher and his new web show “Blah Girls.” But that all changed this afternoon when Andreessen jokingly demanded from the judges table a [...]

Enterprise Software Steals the Show at TechCrunch50… — 1:59 AM on October 20, 2008
[...] wasn’t in San Francisco to run a casting call for “Beauty and the Geek,” but to launch a web video show focused on something about which he knows a fair amount: celebrity [...]

Ashton Kutcher, Tech Darling — and His… — 1:11 AM on November 3, 2008
[...] the market with a standardized solution. At a recent conference prominent angel investor Ron Conway called product placement the next multi-billion-dollar industry. So it’s not a bad time to get [...]

The New Matchmakers: Startups Tackle Product… — 9:01 PM on February 26, 2009
[...] the market with a standardized solution. At a recent conference prominent angel investor Ron Conway called product placement the next multi-billion-dollar industry. So it’s not a bad time to get started. [...]

FanTrust » Blog Archive » The… — 2:05 PM on February 27, 2009