Comments on: NBC Didn’t Dump Silverlight for Flash http://newteevee.com/2008/09/11/nbc-didnt-dump-silverlight-for-flash/ NewTeeVee Sun, 22 Nov 2009 12:45:20 +0000 http://wordpress.com/ hourly 1 By: MLB to Silverlight: You’re Out! « NewTeeVee http://newteevee.com/2008/09/11/nbc-didnt-dump-silverlight-for-flash/#comment-249105 MLB to Silverlight: You’re Out! « NewTeeVee Mon, 17 Nov 2008 22:52:17 +0000 http://newteevee.com/?p=8306#comment-249105 <p>[...] the Redmond-headed stepchild of the online video world. The National Football League also chose Flash to stream its games earlier this [...]</p> [...] the Redmond-headed stepchild of the online video world. The National Football League also chose Flash to stream its games earlier this [...]

]]> By: HmmConvenient http://newteevee.com/2008/09/11/nbc-didnt-dump-silverlight-for-flash/#comment-245030 HmmConvenient Thu, 11 Sep 2008 19:42:54 +0000 http://newteevee.com/?p=8306#comment-245030 <p>It would appear to me that the strategy at NBC Sports is to leverage their position in the industry to gain upfront coverage of cost/ product dev vs. long term ad revenue.</p> <p>I based this opinion on the following: 1) Silverlight delivered <$6MM in revenue (when March Madness yielded over $20MM, so monetization was not the driver of the decision to use Silverlight). 2) Microsoft was unable to woo (or pony up enough cash) vs. Adobe for the NFL.</p> <p>Anyone else have thoughts on the above? I give NBC credit for understanding their strength but IMO the user experience could be much better (ala Democratic Convention).</p> It would appear to me that the strategy at NBC Sports is to leverage their position in the industry to gain upfront coverage of cost/ product dev vs. long term ad revenue.

I based this opinion on the following:
1) Silverlight delivered <$6MM in revenue (when March Madness yielded over $20MM, so monetization was not the driver of the decision to use Silverlight).
2) Microsoft was unable to woo (or pony up enough cash) vs. Adobe for the NFL.

Anyone else have thoughts on the above? I give NBC credit for understanding their strength but IMO the user experience could be much better (ala Democratic Convention).

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