Microsoft Says Sayonara to Seinfeld Ads
What would happen if bajillionaires Jerry Seinfeld and Bill Gates attended a Little League game? Visited a multiplex? Browsed a 7-11? Sadly, the world will never know. Valleywag reported this afternoon that after meeting with mixed reactions, the Microsoft/Jerry Seinfeld campaign will go on no longer.
Mashable is confused, as am I and anyone else who found these shorts perversely charming — though, as we discussed in this weekend’s Station Conversation, they do deliberately make light of how out of touch Microsoft is. But ending this campaign can only be construed as another sign of that disconnect. After all, buzz is buzz — and canceling a poorly-planned ad campaign won’t make it go away.
Follow us on Twitter or subscribe to the feed
Sponsor Gallery
Recent
GigaOM Network
- jkOnTheRun video- Lenovo IdeaPad S10-2, S12 Netbooks [jkOnTheRun]
- WWD Weekend Reading List [WebWorkerDaily]
- 5 Ideas Online Video Makers Should Steal From Trent Reznor [NewTeeVee]
- Spite Is Not a Business Strategy [GigaOM]
- AmazingMail’s Web-to-Print Engine for iPhone [TheAppleBlog]
- Solar Data Needs Standards, Too [Earth2Tech]
- List your LUG or Regional Meetings On Fossevents.org [OStatic]
© 2009 The GigaOM Network. Marketing consulting by ACS.
Good to hear ;)
Casey McKinnon on September 18th, 2008 at 12:05 am - Permalink
I think it’s a damned shame; I thought they were brilliantly done ads. Also, it seems very early to be canceling them already. Isn’t that like shelving a movie fifteen minutes into its premiere showing because not everybody is loving it?
Brian Hogg on September 18th, 2008 at 7:42 am - Permalink
too bad – this is one of the few ads I don’t speed thru with my TiVo – they are charming, relevant and chock full of pop culture immediacy – why can’t large companies see clearly what is so obvious to the rest of us?
Mark on September 18th, 2008 at 12:43 pm - Permalink