Microsoft Says Sayonara to Seinfeld Ads
What would happen if bajillionaires Jerry Seinfeld and Bill Gates attended a Little League game? Visited a multiplex? Browsed a 7-11? Sadly, the world will never know. Valleywag reported this afternoon that after meeting with mixed reactions, the Microsoft/Jerry Seinfeld campaign will go on no longer.
Mashable is confused, as am I and anyone else who found these shorts perversely charming — though, as we discussed in this weekend’s Station Conversation, they do deliberately make light of how out of touch Microsoft is. But ending this campaign can only be construed as another sign of that disconnect. After all, buzz is buzz — and canceling a poorly-planned ad campaign won’t make it go away.
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[...] be perceived.” Given that Microsoft isn’t shy about pulling ads they don’t like, no matter how successful, it was probably a wise choice. Liu had declined to comment on the budget he was given but did [...]
Office 2010: The Movie Brings the Sexy Back…
— 2:30 PM on July 14, 2009
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[...] be perceived.” Given that Microsoft isn’t shy about pulling ads they don’t like, no matter how successful, it was probably a wise choice. Liu had declined to comment on the budget he was given but did [...]
Office 2010: The Movie Brings the Sexy Back…
— 2:47 PM on July 14, 2009
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Good to hear ;)
I think it’s a damned shame; I thought they were brilliantly done ads. Also, it seems very early to be canceling them already. Isn’t that like shelving a movie fifteen minutes into its premiere showing because not everybody is loving it?
too bad – this is one of the few ads I don’t speed thru with my TiVo – they are charming, relevant and chock full of pop culture immediacy – why can’t large companies see clearly what is so obvious to the rest of us?