OMG! Flash on the iPhone!
If there’s one thing to learn from today’s little bout of blogosphere hysteria about Flash coming to the iPhone, it’s that people REALLY REALLY want Flash on the iPhone.
Adobe has said publicly for some time now that it wants to bring Flash to the iPhone, while Apple CEO Steve Jobs has grand-standed against existing Flash products as too slow or too basic for his masterpiece.
But today, an Adobe exec speaking at a Flash developers’ conference “for the first time publicly confirmed that Adobe is actively developing a Flash Player for Apple’s popular phone,” according to FlashMagazine.com.
Senior Director of Engineering at Adobe Systems Paul Betlem reportedly said that, while his team is working on Flash on the iPhone, it must wait on Apple’s approval. But should Apple approve, the player will be available shortly.
More on our new sister site The Apple Blog.
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Channeling Bush Snr: not gonna happen. Here’s why:
The new UI wars: Why there’s no Flash on iPhone 2.0
http://counternotions.com/2008/06/17/flash-iphone/
This is great news for anyone wanting to deliver brand experiences on mobile phones – it’s just a shame we still don’t know when it will happen. The powerful combination of the iPhone interface with the rich interactivity of Flash is something agencies, marketers and consumers will find hard to resist. Interestingly, we can also envisage a potential cost saving for clients as pre-existing Flash content is repurposed for mobile.
At present, it looks like there is only talk about the Flash plug-in on the Safari web browser. As such, Flash widgets per se are not really on the cards yet. Native iPhone widgets/applications in Flash are still a good while away, but we wait with anticipation for the opportunity to use this new technology.
Wow.
I find this very hard to believe. I just can’t see Uncle Steve letting those flashy Adobe kids from down the street play in the yard.
It would be great if he did cause we could have a lot of fun but I just don’t see him doing it.