Comments on: Where’s the Money in Online Video?

By: D’oh! Simpsons Worth More on Hulu Than on FOX

D’oh! Simpsons Worth More on Hulu Than on FOX — Fri, 26 Jun 2009 00:36:02 +0000

[...] that premium video sites have been able to attract higher CPMs than their TV counterparts. As Liz wrote back in October: “TV networks like CBS say they have always been able charge higher CPMs for [...]

By: john

john — Mon, 27 Apr 2009 23:15:40 +0000

Thanks for the post man, very interesting, I would hopefully like to start making money online. I can never find any free ways, I only found 1 nice site, check it out... online money making

By: The Outlook for Video Startups in 2009 « NewTeeVee

The Outlook for Video Startups in 2009 « NewTeeVee — Thu, 08 Jan 2009 06:02:59 +0000

[...] it said 2008 would net $1.3 billion in U.S. video ad revenue, but then halfway through the year it revised that estimate to $505 million. By the end of the year, that number was bumped up to $587 million. [...]

By: Video Ad Spending Growth to Drop Dramatically « NewTeeVee

Video Ad Spending Growth to Drop Dramatically « NewTeeVee — Tue, 25 Nov 2008 23:47:30 +0000

[...] The total market for online video ad spending will reach $4.6 billion in 2013. In August, eMarketer chopped its estimate for 2008 U.S. video ad revenue in half to $505 million and at that time had predicted that by 2013 [...]

By: Pubblicare, Condividere e Guardare i Video Online: News e Segnalazioni del 6 Ottobre 2008

Thu, 30 Oct 2008 19:30:15 +0000

[...] Dove Sono i Guadagni Negli Online Video? – (NewTeeVee) La crescita costante delle visualizzioni dei video online da parte degli utenti di internet e la sempre maggiore offerta di internet TV ha fatto si che si parlasse sempre più di advertising nei web videos. [...]

By: Isaac Hooper

Isaac Hooper — Tue, 14 Oct 2008 22:18:01 +0000

Until they can be sure they’re putting their brand on highly vetted content, advertisers are gonna be cautious of sites like Youtube (which is why only 4% of the videos make money). Most of the ad money is gonna end up going to sites like Hulu and Newsy.com, where the content is professionally produced. Youtube may continue to be the most popular online video site, but it’s likely to get left behind by advertisers.

By: Caitlin Short

Caitlin Short — Wed, 08 Oct 2008 23:20:36 +0000

If companies advertise on websites like YouTube they risk the reputation of their brand. However, watching videos online is the future for the current 18-25 year old market. Online videos are up and coming, not on their way out. Tech entrepreneurs will make money by creating videos companies can rely on to produce dependable content. It will be difficult for any citizen generated material to meet and gain that trust.

By: IAB: $345M in Online Video Revenue in First Half of 2008 « NewTeeVee

IAB: $345M in Online Video Revenue in First Half of 2008 « NewTeeVee — Tue, 07 Oct 2008 16:56:29 +0000

[...] it’s so new — hasn’t been immune to downgrades. Indeed, eMarketer recently chopped its estimate for 2008 U.S. video ad revenue by more than half, to $505 million from $1.3 [...]

By: HipMojo.com » Online Ad Video Estimates

HipMojo.com » Online Ad Video Estimates — Tue, 07 Oct 2008 14:01:36 +0000

[...] NewTeeVee: funny how none of these estimates are remotely close to one [...]

By: Mike

Mike — Tue, 07 Oct 2008 05:12:34 +0000

This is really getting ridiculous. It’s pretty clear at this point that online video is not a good market. The costs are extremely high and the revenues are extremely low. All the analysts, like emarketer, are drastically cutting their outlooks for overall revenue. There’s really no reason to believe their numbers after they slash them by 50%. Hulu and the networks will dominate monetized video and there’s very little room for any startups with anything except major media content. And any deal you make to display major media content means you’re kicking back your already thin margins to the content providers. This is a sexy business to be in, but it’s certainly not a good one. All the hype has not panned out. That’s the reality. Hulu and the networks will make money. Nobody else will. So that looks a lot like the boring old version of things, doesn’t it?

By: Liz Gannes

Liz Gannes — Mon, 06 Oct 2008 22:05:01 +0000

Alec, I wonder if you're right -- there definitely is a lot of crap on TV. I think it will be a combo of factors, though.

Jamison, you are definitely right but that will be even harder to measure, yeah?

By: Andrew Golis » Blog Archive » links for 2008-10-06

Andrew Golis » Blog Archive » links for 2008-10-06 — Mon, 06 Oct 2008 21:02:45 +0000

[...] Where’s the Money in Online Video? « NewTeeVee A nice summary. (tags: advertising statistics video youtube newteevee) [...]

By: Jamison Tilsner

Jamison Tilsner — Mon, 06 Oct 2008 17:22:38 +0000

Brand integration seems to seems to offer greater audience recall than overlays or pre/post-roll and is an important driver of revenue for online video creators. I wonder if shrinking ad budgets will result in an emphasis on more targeted integration.

By: Who is making money out of online Video? | Strategist.org.uk

Who is making money out of online Video? | Strategist.org.uk — Mon, 06 Oct 2008 17:06:02 +0000

[...] the bowels of our research on the Online Video market, when up pops this post on NewTeeVee asking “where is the money”? Where indeed. The article shows a very useful summary of all the forecasts made by various parties [...]

By: Ben Ruedlinger

Ben Ruedlinger — Mon, 06 Oct 2008 14:21:15 +0000

FWIW, there are other ways to monetize video other than advertising. Companies are using video for wide ranging applications these days from training to clinical trials. These companies generally use video because it either a) helps increase revenue, or b) reduces costs. Helping companies use video effectively in these contexts may not be as sexy as selling ads against NBC’s latest hit, but it is something companies are happy to pay for when they can directly correlate the expenditure on video to ROI.

Ben Ruedlinger
http://wistia.com
Wistia, Making Video Productive

By: Alec McNayr

Alec McNayr — Mon, 06 Oct 2008 09:32:33 +0000

Great insight. Thanks Liz.

I wonder how much online video is expected to cannibalize TV ad revenues (and viewers) over the next five years. I bet it has more to do with tech innovation (set-top boxes, acceptance of RSS, mobile device viewing, etc.) than quality of content.

We're seeing 'high-quality' TV shows tank and low-production-value online shows make a killing (at least, in terms of audience). Seems like there's a lot of that this fall...