Comments on: Research: Engaged Viewers and Male Behavior http://newteevee.com/2008/10/09/research-engaged-viewers-and-male-behavior/ NewTeeVee Mon, 23 Nov 2009 03:28:19 +0000 http://wordpress.com/ hourly 1 By: Ben Ruedlinger http://newteevee.com/2008/10/09/research-engaged-viewers-and-male-behavior/#comment-246798 Ben Ruedlinger Thu, 09 Oct 2008 17:17:41 +0000 http://newteevee.com/?p=9707#comment-246798 <p>Video engagement is also important beyond the entertainment and advertising which people normally associate with web video. When using online video in a business context, engagement is one of the key metrics necessary to assess the ROI of the project utilizing video. As a result, it is extremely important to be able to measure the engagement of the people watching the video.</p> <p>How do you measure video engagement? At Wistia, we use Video Engagement Tracking (click here to see a 1 min video demo: http://wistia.com/tracking ). Video Engagement Tracking allows producers of video to see how each individual interacts with the video as they watch it. Which parts did they watch, which parts did they skip, which parts did they watch multiple times? When sharing video in a closed environment for training, R&D (clinical trials), or client services this allows you to understand exactly how each employee, partner, or customer engaged with the content and how to follow up.</p> <p>All in all, we see being able to measure video engagement as one of the key things necessary for video to be used more and more extensively in a business environment.</p> <p>Ben Ruedlinger http://wistia.com Wistia, Making Video Productive</p> Video engagement is also important beyond the entertainment and advertising which people normally associate with web video. When using online video in a business context, engagement is one of the key metrics necessary to assess the ROI of the project utilizing video. As a result, it is extremely important to be able to measure the engagement of the people watching the video.

How do you measure video engagement? At Wistia, we use Video Engagement Tracking (click here to see a 1 min video demo: http://wistia.com/tracking ). Video Engagement Tracking allows producers of video to see how each individual interacts with the video as they watch it. Which parts did they watch, which parts did they skip, which parts did they watch multiple times? When sharing video in a closed environment for training, R&D (clinical trials), or client services this allows you to understand exactly how each employee, partner, or customer engaged with the content and how to follow up.

All in all, we see being able to measure video engagement as one of the key things necessary for video to be used more and more extensively in a business environment.

Ben Ruedlinger
http://wistia.com
Wistia, Making Video Productive

]]>