Fey-lin a 56 Million Viral Vid Juggernaut
Saturday Night Live is notorious for taking a once-funny bit and running it into the ground, and it looks like Tina Fey’s spot-on impersonation of V-P candidate Sarah Palin is no exception. Fey-lin is a bona-fide franchise for SNL, boosting television ratings and becoming a guaranteed viral video hit machine. Take a gander at the eye-popping playcounts for the Fey/Palin sketches from just NBC.com:
Hillary/Palin – 7,784,386
Palin/Biden – 5,817,812
Couric/Palin – 5,764,667
Cold Open – 3,820,210
Palin Rap – 2,554,176
Cold Open Backstage – 404,151
Bush Endorsement – 355,623
Total – 26,501,025
And that’s not all. These numbers don’t even take Hulu’s plays into account, and as AdAge points out, Hulu streamed four times as many videos as NBC did in November, so its addition will be significant. And if that weren’t enough, according to web analytics firm Visible Measures, there are more than 200 different SNL/Palin videos (news clips, official and unofficial versions) floating around the web that when added to the playcounts from NBC.com have generated 56 million viral video views.
Thankfully, there’s only a couple of weeks left until the election, so Fey-lin fatigue won’t be as severe as it could have been (though I’ll bet somehow SNL executive producer Lorne Michaels is trying to squeeze a feature film out of it before Nov. 4).
Follow us on Twitter or subscribe to the feed
Sponsor Gallery
Recent
GigaOM Network
- Create a Free Poll Quickly With ProProfs [WebWorkerDaily]
- Rick Marini Throws His Hat Into Social Network Ring (Again) With SuperFan [GigaOM]
- Solar Data Needs Standards, Too [Earth2Tech]
- List your LUG or Regional Meetings On Fossevents.org [OStatic]
- Operation Midnight Climax Depicts One of the CIA’s Dirty, Sexy Secrets [NewTeeVee]
- Sprint Requires Wi-Fi on Future Handsets [jkOnTheRun]
- Apple Climbs to Middle of the Pack in Fortune Global 500 List [TheAppleBlog]
© 2009 The GigaOM Network. Marketing consulting by ACS.
This is GREAT information. I really believe that this will be a great way for people to get that the show can still live on after the show is over. These are all views that enhance the SNL brand and finally bring it to where it should be – the best damn comedy brand in America. Hope they keep it up after the election.
Bobby Jennings on October 24th, 2008 at 4:53 pm - Permalink
[...] together: The CNN-YouTube primary debates. Obama Girl. Will.i.am’s “Yes We Can.” Saturday Night Live’s “Fey-lin” skits. And even though those examples might lean to the left, online video isn’t just a liberal [...]
Where to Get Live Election Night Coverage Online « NewTeeVee on October 28th, 2008 at 9:01 pm - Permalink
[...] together: The CNN-YouTube primary debates. Obama Girl. Will.i.am’s “Yes We Can.” Saturday Night Live’s “Fey-lin” skits. And even though those examples might lean to the left, online video isn’t just a liberal [...]
Where to Get Live Election Night Coverage Online - GigaOM on October 28th, 2008 at 9:02 pm - Permalink
[...] week. Last night’s premiere was watched by 8.5 million people. Evidently, having more than 56 million people see Tina Fey be funny on SNL can help drive a couple million eyeballs to oldteevee. Now the [...]
Fey-Lin Effect: 30 Rock Has Best Night Ever « NewTeeVee on October 31st, 2008 at 1:56 pm - Permalink
[...] NBC in particular got a more than 300 percent bump, which can be explained in part by one woman: Tina Fey-lin. The SNL star’s Palin impersonation was viral video [...]
Fox Wrings More Time Out of Fewer Viewers « NewTeeVee on November 10th, 2008 at 2:57 pm - Permalink
[...] Gains in October We knew Tina Fey’s impersonations of former V-P candidate Sarah Palin helped boost the online video fortunes of NBC and Hulu, and now we know just how much of a bump each site got in [...]
ComScore: NBC, Hulu Had Big Gains in October « NewTeeVee on November 21st, 2008 at 8:47 am - Permalink
[...] the Media Metrix numbers irrelevant. A drop is a drop and this was most likely related to the Tina Fey/Sarah Palin viral video effect as Hulu was one of the only places you could officially watch those SNL skits. We’ll have to [...]
How to Look at Hulu’s November Numbers « NewTeeVee on December 12th, 2008 at 4:27 pm - Permalink
[...] Tina Fey as Sarah Palin on SNL: The people demanded it from Day 1, and the 30 Rock star didn’t let them down — Fey’s dead-on impersonation of the vice-presidential candidate lead to an increase in the ratings not just for the late-night icon, but for her own sitcom. Oh, and the SNL parodies maaaaay have directly contributed to Palin’s plummeting approval ratings and the resulting November defeat of the Republican presidential ticket. Just maybe. [...]
Top 10 Pretty Obvious Video Favorites For 2008 « NewTeeVee on December 28th, 2008 at 12:01 am - Permalink
[...] ended and new episodes were ushered in. Come November, TV fans had to share the airwaves with elections, debates, and satirical skits. As our favorite shows return from its winter hiatus in 2009, us at TVLoop will be waiting AND [...]
TVloop Blog - Discussing TV and Social Media on December 31st, 2008 at 1:47 pm - Permalink
[...] generation and received nice traffic boosts courtesy of now-President Barack Obama and a string of hits starring Tina Fey as Governor Sarah Palin. It then capped off its first year with a Super Bowl commercial and media [...]
Happy Birthday, Hulu — Do We Still Need You? « NewTeeVee on March 12th, 2009 at 12:02 am - Permalink
[...] the web. We partnered with the company for an screening of viral video ads last fall and often refer to their excellent research on viral [...]
Visible Measures Raises $10M for Video Tracking on March 26th, 2009 at 10:20 am - Permalink
How to download HD, HQ video from Youtube.com
1. goto web http://www.youtube.com then search HD or HQ video
2. copy video url. Example http://www.youtube.com/watch?v=zuQnFruGenM
3. paste it into http://www.yt-video.com then click Get Link
4. click download 1280×720 or 480×320 or .mp4 or .3gp or .flv
CJ on May 21st, 2009 at 7:54 am - Permalink