TubeMogul Acquires Illumenix
Web video syndication analytics firm TubeMogul acquired Illumenix, another video metrics company, today. Financial terms of the deal were not disclosed.
Illumenix is a Flash-based analytics company that can can track how much of a video is actually watched, what the popular segments of a video are and when a viewer leaves. On a more macro level, Illumenix can track site-wide stats such as minutes viewed and viewer behavior, and it can also offer referral and search term information.
TubeMogul says it currently has 40,000 users, including CBS and web sensation “Fred.” Illumenix’s client roster includes Revision3 and eBaum’s World.
TubeMogul has 12 employees, and Illumenix’s 5 employees (and three part-timers) will be moving into TubeMogul’s Emeryville, Calif.-based offices. TubeMogul raised $1.5 million in its first round of funding in February of this year.
This is another startup-acquires-another-startup in the web video analytics space this year. In January, Visible Measures acquired VidMeter.
Follow us on Twitter or subscribe to the feed
Sponsor Gallery
Recent
GigaOM Network
- Create a Free Poll Quickly With ProProfs [WebWorkerDaily]
- Rick Marini Throws His Hat Into Social Network Ring (Again) With SuperFan [GigaOM]
- Solar Data Needs Standards, Too [Earth2Tech]
- List your LUG or Regional Meetings On Fossevents.org [OStatic]
- Operation Midnight Climax Depicts One of the CIA’s Dirty, Sexy Secrets [NewTeeVee]
- Sprint Requires Wi-Fi on Future Handsets [jkOnTheRun]
- Apple Climbs to Middle of the Pack in Fortune Global 500 List [TheAppleBlog]
© 2009 The GigaOM Network. Marketing consulting by ACS.
Congratulations to both TubeMogul and Illumenix. This is a great move for both of them.
Yours,
Mike Hudack
Co-founder & CEO, blip.tv
Mike Hudack on October 27th, 2008 at 6:12 pm - Permalink
Story updated with new employee count for Illumenix.
Chris Albrecht on October 27th, 2008 at 7:58 pm - Permalink
Go Go Power Rangers!
Look out, they truly are Tube Moguls.
Nice to see someone spending in this economy.
Congrats!
Tim Street on October 28th, 2008 at 12:04 am - Permalink
[...] years developing its own proprietary video player. TubeMogul buys Illumenix — Both companies provide web video analytics. The terms were not [...]
Roundup: Layoffs hit Revision3, Google Earth on the iPhone and more » VentureBeat on October 28th, 2008 at 3:27 am - Permalink
Congratulations! This is a good strategic marriage for both companies.
Benjamin Wayne
President & CEO, Fliqz, Inc.
Benjamin Wayne on October 28th, 2008 at 8:39 am - Permalink
Congrats to both teams!
Brian Walsh
Co-Founder & CEO, Castfire
Brian Walsh on October 28th, 2008 at 10:33 am - Permalink
[...] sounds like an acquisition of comic book companies: “Tubemogul Acquires Illumenix” in order to take over the world. Well I don’t know about taking over the [...]
Tubemogul Buys Illumenix on November 9th, 2008 at 10:11 pm - Permalink
[...] building — this company has a LOT of goodwill among web video makers — TubeMogul also acquired startup Illumenix in October to better compete in video tracking technology with companies like [...]
TubeMogul Gets $3M for Video Distribution on March 31st, 2009 at 3:08 pm - Permalink
[...] publishers, it’s recently started to beef up its offerings. Just last October the company acquired the video metrics firm Illuminex, and the recent round of funding will ideally bolster those efforts. From the look of things, [...]
TubeMogul raises $3M for video anayltics, syndication » VentureBeat on April 2nd, 2009 at 10:45 am - Permalink
[...] building — this company has a LOT of goodwill among web video makers — TubeMogul also acquired startup Illumenix in October to better compete in video tracking technology with companies like [...]
TubeMogul Gets $3M for Video Distribution | Video Contest Clearinghouse - Video Competition Opportunities on April 14th, 2009 at 11:58 am - Permalink