NBA Offers Streaming Subscription Service
The NBA announced yesterday that it will now offer a standalone broadband subscription service, allowing fans to watch the games online.
The awkwardly-titled “NBA League Pass Broadband” service will let hoops fans watch up to 40 live, regular season, out-of-market games each week (that’s out of more than 900 games for the season in most markets). The service also features multiple-game viewing in a mosaic, stats and replays of games you might have missed.
According to the NBA’s site, local and national blackout rules still apply based on your location. Games are streamed in Flash at the highest possible bitrate, based on your connection, but they top out at 800 Kbps. There’s even a subscription option for international viewers. NBA League Pass Broadband costs $84.95 until Nov. 11, after which it goes up to $99.95.
This is the league’s first standalone broadband package. Previously, the NBA offered games online as part of the NBA League Pass cable or satellite TV package.
The NBA joins Major League Baseball and the National Hockey League, which also offer broadband subscription packages to watch the games. The National Football League is dabbling with free streaming of select games in the U.S. right now, and already streams HD versions of games internationally.
Sponsor Gallery
Recent
GigaOM Network
GigaOM Jobs Feed
- IT Product Manager/Architect at Orange Labs SF (aka France Telecom R&D, LLC (South San Francisco, California)
- Principal IP Network Architect at Orange Labs SF (aka France Telecom R&D, LLC) (South San Francisco, California)
- Senior IP Network Architect at Orange Labs SF (aka France Telecom R&D, LLC (South San Francisco, California)
- Software Engineer - Home Group at Orange Labs SF (aka France Telecom R&D, LLC) (South San Francisco, California)
- Software Engineer at Orange Labs SF (aka France Telecom R&D, LLC) (South San Francisco, California)
© 2009 The GigaOM Network. Powered by WordPress.com. Marketing consulting by ACS.

I wonder if they determine “out of market” based on your registration info or your IP address? If it’s registration, this may not help frequent travelers who want to keep up with their local team.
Dave Zatz on October 30th, 2008 at 9:05 am - Permalink
Looks like IP, I tried the free trial, and the blackouts are not moving when I change locations.
Chachi on October 31st, 2008 at 7:34 am - Permalink