CommunityChannel, Moms Hate Motrin: NTV Station Today
There’s a Twitter Moms revolution going on, and the manufacturer of the pain reliever Motrin is its first high-profile target. Mothers offended by a Motrin ad’s assertion that “baby-wearing” can cause back, arm, and neck strain lashed out publicly online, bringing down the official Motrin web site. Their reactions have been compiled into a 9-minute video that emphasizes one lesson for advertisers — watch out for the mommy-bloggers.
And today Julia Diddy profiles Natalie Tran (known on YouTube as CommunityChannel): “While it may be tempting to chalk Tran’s popularity up to mere online ogling of an admittedly smokin’ babe, it’s impossible to dismiss her as just another viral vixen whose window dressing masks a lack of actual wares.” Find out why at NewTeeVee Station
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© 2009 The GigaOM Network. Marketing consulting by ACS.

