Comments on: Video Viewers Up 27% from 2007; as for the Money…

By: Web Video Is Still an Inexact Science - GigaOM

Web Video Is Still an Inexact Science - GigaOM — Wed, 19 Nov 2008 06:37:53 +0000

[...] increase in the near future as more and more of us are going to watch more and more video online. According to a study by IBM, nearly 76 percent of consumers surveyed said that they watch video on their personal computers, [...]

By: Eric Susch

Eric Susch — Tue, 18 Nov 2008 05:48:26 +0000

Of course web video isn’t additive to network TV. The scarce and relatively fixed resource in the equation is people’s time and attention. The only way to really increase that is to make more people ;-)

By: Brady Brim-DeForest

Brady Brim-DeForest — Mon, 17 Nov 2008 21:36:04 +0000

I have had a strong haunch for quite some time that web video was not additive. It will eventually cannibalize television’s audience the same way that Encarta cannibalized Encyclopedia Britannica’s sales, and Wikipedia eventually cannibalized Encarta’s position. The market for network content will shrink, but advertising dollars will be spread out over a larger community of producers, many of them independents.