Comments on: Online Celebrities or Mainstream Celebrities: Who Should You Cast?

By: mirlme

mirlme — Sun, 29 Mar 2009 13:43:52 +0000

Nice article and i feed your posting

By: sextubeman

sextubeman — Mon, 16 Mar 2009 17:19:37 +0000

your posts always cheer me up!

By: Celebs or Cewebs? « Mrmattenlow’s Weblog

Celebs or Cewebs? « Mrmattenlow’s Weblog — Sat, 03 Jan 2009 18:46:31 +0000

[...] friends with Will Ferrel or Michael Buckly, star power pulls in views. Liz Miller wrote a piece for NewTeeVee a while back that asks whether it’s better to cast cewebrities or old media celebs. The article [...]

By: Buns and Chou Chou Buns and Chou Chou

Buns and Chou Chou Buns and Chou Chou — Thu, 04 Dec 2008 16:35:19 +0000

We have shown what can be done.

Hugs, Buns and Chou Chou

By: Bobby Jennings

Bobby Jennings — Fri, 21 Nov 2008 00:19:57 +0000

I want to make another post here, because I've offended a colleague. I am sorry for that.

With regards to the web-stars I mentioned in my other post above, I was merely trying to contrast their organic brands versus what I am guessing will be an onslaught of marketing dollars and an influx of Hollywood talent, new distribution and "complimentary content" strategies.

Of course, I wish I had either Kevjumba's, Happyslip's, or sxephil's subscribership and committed audience. I don't. :)

I would like to note, however, I did say that I thought they could retain these valuable fanbases, but my ultimate point is that I think the competition from corporate media in the future will be fierce.

Putting foot in mouth now... :)

By: Bobby Jennings

Bobby Jennings — Thu, 20 Nov 2008 22:05:20 +0000

I think what's missing from this discussion is the idea that the novelty of "web stars" might just be a fading fad, perhaps destined to disappear in 2009 and 2010. While it's possible that Kevjumba, sxephil and Happyslip and some others hold onto an engaged fanbase, I think they merely found a window and got lucky -- honestly, none of them are what would be considered Hollywood talent. However, at least Phil could do stand up with his material.

I think there will be a drastic market shift in 2009. Revver, along with many other online video sites, will fold. Placement and power will go to the content creators who have something that any aspiring Kevjumba doesn't have: Marketing dollars. YouTube is obviously planning for this shift with its "Adsense-like" Sponsored Videos feature now. Add to this the YouTube API that will allow content creators with Application Development budgets the ability to create their own niche branded communities around YouTube content and you can see the shift from service to "You" shifting quite plainly to service of the "Tube".

And they have to do it. The creators with the most money will win. Hmmm... could that be the studios? I hear they're good at making and promoting content. This Hulu thing just might catch on ;)

Then again, why not a new "Google Studio" (Seth MacFarlane's Cavalcade of Cartoons anyone?)

By: space shank media - blog - archive » Working Your Way Up the New Media Pyramid

Thu, 20 Nov 2008 17:45:49 +0000

[...] is covering a question I’ve been thinking about for a while now: do traditional celebrities help or hinder web series? Do you have to be (or have signed) a celebrity to make a web series work? Have we jumped past the [...]

By: Bobby Miller

Bobby Miller — Thu, 20 Nov 2008 15:17:59 +0000

I’m a little biased here, but I would probably hire myself.

By: Online Celebrities or Mainstream Celebrities: Who Should You Cast? - NewTeeVee | Jessica Alba Guru

Thu, 20 Nov 2008 06:01:07 +0000

[...] Online Celebrities or Mainstream Celebrities: Who Should You Cast?NewTeeVee, CA - 4 hours agoJessica Alba or Jessica Rose? Of course it helps to have well-known faces attached to your web series, but from what world should you draw them: the … [...]

By: Jenni Powell

Jenni Powell — Thu, 20 Nov 2008 03:46:33 +0000

I think we can’t discount the power of the “unknown” or “average Joe or Jane” in web content. Most of the “web celebrities” listed as examples started out as vloggers and/or playing vloggers (ala Jessica Rose). I think there is that intimacy of connection that is important in grooming a web celebrity. I think the dropping off of numbers on Hooking Up had a lot to do with the expectation that it was going to have a similar feeling when in fact the majority of the episodes are shown in 3rd person instead of the more intimate 1st person of the characters vlogging directly to camera.

By: Josh Cohen

Josh Cohen — Thu, 20 Nov 2008 01:31:48 +0000

Great question, Liz. If I produced a show, I'd go with the talent that could work "his [or her] ass off" approach, as long as he or she was intimately familiar with how to market the show online.

Otherwise, I'll take the Jessica Alba-level mega star or a niche star with an established online following. Best case scenario, I'd get Joss Whedon on board. He's a bit of each.

By: Richard

Richard — Thu, 20 Nov 2008 01:31:29 +0000

Good story Liz. I guess the distinction should be made that online video shouldn't expect to compete with TV or Film. If I really want polished content, I will turn on my TV or Hulu or a DVD... not necessarily the Web.

KevJumba resonates with online audiences and he drives tons of traffic on a zero budget. Kev's business model is what works in today's Internet climate. Also consider Jessica Alba's quote $$ for a film is what most start-ups wish to raise to run their companies. She's in no hurry to give up her film career for the Web :)