Written by Stacey Higginbotham
Posted Thursday, November 20, 2008 at 12:22 PM PT

 

Learn Victoria’s Secret on Your Mobile Phone

141-smallToday Qualcomm scored a huge coup for its MediaFLO mobile television service by winning the right to broadcast the Victoria’s Secret Fashion Show, and create a 27/7 channel devoted to the event. All MediaFLO subscribers will be able to watch the broadcast when it airs on Dec. 3. The fashion show pulled in a television audience last year of 6.5 million, exactly mirroring the number of people who are watching any form of mobile TV, which includes options other than MediaFLO. For more visit GigaOM.

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Topic: Mobile
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