It’s nice to see the medium of online video used to its greatest potential. Today’s pinnacle: a mash-up of the new trailer for J.J. Abrams’ Star Trek and the Beverly Hills 90210 theme song. Magnificent.

And sometimes making your content available to the masses pays off. Big time. Today Steve Bryant breaks down how Monty Python’s new YouTube channel has spiked their Amazon sales, to the point where “the nearest sales competitors include two DVD packages of perennially popular TV series 24, the new release of Monarchy: The Royal Family at Work, and one of the most popular films of the year, The Dark Knight.” Not bad for a group of blokes who haven’t done anything new since 1983. Check out the full analysis at NewTeeVee Station!