Bottom Line: We’re All Watching More
Online Video Viewing Up 35.4 Percent Year-on-Year: Of 26,000 adults polled by Mediamark Research & Intelligence, 23.3 percent had watched online video in the past 30 days (which is actually a pretty low number as compared to data from comScore and others). In the same group, 3.2 percent said they’d downloaded a TV episode in the past 30 days, giving that segment an increase of 141 percent from 2007. (Variety)
88 Percent of U.S. Internet Users to Watch Online Video: See, here’s a way bigger number. eMarketer says the U.S. audience for online video will hit 190 million by 2012, up from 154.2 million in 2008. And viewers of online video advertising are forecast to keep pace, reaching 174.8 million in 2012, up from 129.5 million this year. (release)
Young People Watch More TV on the Web; 12 percent of U.S. teens and 11 percent of 18- to 34-year-olds watch online TV at least once a week, respectively, as compared to 4 percent of 35- to 64-year-olds, according to Knowledge Networks. Those 18- to 34-year-olds who watch online TV also spend 80 percent more time online than the rest of their demographic, and 1.25 hours per day more with all media. (release)
U.S. TV Viewing Hits All-Time High; Nielsen says the average American watched approximately 142 hours of TV per month in the third quarter, five hours more than a year ago. How is it that with the rise in online video, TV watching keeps going up, up, up? Well, the two are not mutually exclusive; some 31 percent of TV use is concurrent with Internet use, according to Nielsen. (release)
$32 Billion to Be Spent on Internet-TV-to-living-room Equipment by 2013: IMS Research says 300 million homes worldwide will have the ability to watch online video on their living-room TVs by 2013, up from 28 million in 2007. (IPTV News)
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When we first started our video-blog (From-the-Couch) advertisers laughed at us saying that video blogging will never get a big enough user base.
What you show here is exciting stuff.
Thanks for these statistics, I will be saving this to show potential advertiser for our Online show :)
David Perel on November 24th, 2008 at 1:17 pm - Permalink
[...] a counterpoint to the Nielsen study, Liz over on NewTeeVee has collated together stats from some recent studies that show online video is exploding. Among [...]
We Are Watching More TV — Both Old and New - GigaOM on November 24th, 2008 at 2:48 pm - Permalink
Liz, do you have data on time spent per user watching video? I’d read some time back that it was around 2 min, which is quite bad. I was hoping with the advent of site like Hulu, its seeing an upwards trend.
Akash on November 24th, 2008 at 5:53 pm - Permalink
“$32 Billion to Be Spent on Internet-TV-to-living-room Equipment by 2013″
Wow. Save your money. Just connect your PC to your HDTV!
pctvcables.com on November 25th, 2008 at 5:21 am - Permalink
Akash, it’s comScore who releases those numbers — I think the latest was 2.9 minutes. But they haven’t released in a while.
Liz Gannes on November 25th, 2008 at 9:18 am - Permalink
[...] that time had predicted that by 2013 those revenues would reach $5.8 billion. Earlier this week, another eMarketer report that said the number of online video advertising viewers would increase from 129.5 million in 2008 [...]
Video Ad Spending Growth to Drop Dramatically « NewTeeVee on November 26th, 2008 at 11:35 am - Permalink
[...] eMarketer’s own data. What eMarketer wants to talk about is video viewership — which is still on its way up, of course. The firm says says the U.S. audience for online video will hit 190 million by 2012, when viewers [...]
Revenue, Schmevenue; Let’s Talk International Video Consumption « NewTeeVee on November 26th, 2008 at 12:12 pm - Permalink
[...] TV devices connected to Internet will grow from 28 million in 2007 to 300 million in 2013 according to IMS research echoed by NewTeeVee. [...]
Disruption Matters » Blog Archive » How Can IPTV Telcos Defend from Online TV? on December 15th, 2008 at 4:28 am - Permalink