Written by Liz Gannes
Posted Monday, November 24, 2008 at 9:53 PM PT

 

YouTube Goes Widescreen

YouTube tonight blanketed its site with widescreen players, changing the aspect ratio for all its videos (and adding vertical black bars to all those in traditional 4:3). Seems like the site is upgrading from its accessibility-trumps-quality mantra (and no doubt hearing the drumbeat of demand for high-definition content).

From the YouTube blog:

We’re expanding the width of the page to 960 pixels to better reflect the quality of the videos you create and the screens that you use to watch them. This new, wider player is in a widescreen aspect ratio which we hope will provide you with a cleaner, more powerful viewing experience. And don’t worry, your 4:3 aspect ratio videos will play just fine in this new player.

youtubewidescreen

This is a pretty major change that will no doubt anger some users. Where as YouTube’s “watch in high quality” option requires users to click to activate it, the new aspect ration comes as a default. From what we can tell, embeds remain 4:3, with widescreen videos being shown using horizontal black bars (see above).

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Comments & Trackbacks

  1. Yea!! Go http://www.picmember.com baby!

    Brian on November 24th, 2008 at 10:53 pm - Permalink
  2. I’m wondering what the best new upload settings will be for the YouTube widescreen High Quality (HQ) videos?

    The Flip Video Mino was upload in HQ with just the raw file at 640 x 480p, but now they have a new Flip Mino HD which has a native file resolution of 1280 x 720p which qualifies at the low end of high def HD. Their frame rate has remained the same at 30 fps.

    I’m hoping these are the best upload settings. They mention that they have made their YouTube pages wider at 960p to accommodate the new wider players, but they didn’t give us any settings.

    My fingers are crossed for at least 720p!

    On Your Side,
    Glen Woodfin
    http://www.REDHOTspeakers.com

    Glen Woodfin on November 25th, 2008 at 12:12 am - Permalink
  3. I wonder if this has anything to do with a YouTube deal with Pure Digital and the new Mino HD Flip?

    BTW by the time I got to my seat at YouTube Live last weekend there was no Flip waiting for me on my seat like everyone else got but the guy next to me seemed to have enough room on his new flip to record the whole 90 minutes plus.

    Or maybe he had more than one Flip ?????

    Tim Street on November 25th, 2008 at 2:36 am - Permalink
  4. [...] is not the first time widescreen videos have been spotted on YouTube however it’s a definite shift in that this will be the default format and uploads will be expected to follow in this format, even [...]

    One step closer to the living room: YouTube goes widescreen | Ugh!!'s Greymatter Honeypot on November 25th, 2008 at 3:17 am - Permalink
  5. this totaly freeked me out at first.. i thought maybe my computer was hickuping.. this is great tho.

    JAmes on November 25th, 2008 at 4:27 am - Permalink
  6. Why make all 4:3 videos look stupid though? This is a dumb idea.

    Truthy on November 25th, 2008 at 8:36 am - Permalink
  7. it’s cool that my HD camera finally has value for YT posts. BTW, this blu-ray ad is a good example of the new tweak:
    http://www.youtube.com/watch?v=Q115PGYmjQs

    steve on November 25th, 2008 at 8:48 am - Permalink
  8. The weird thing is the default embed code is still giving 4:3 dimensions giving it the black bars (letterboxing), try altering the embed size parameters and you’ll get a proper “bar-less” widescreen video.

    Steve on November 26th, 2008 at 12:04 am - Permalink
  9. [...] YouTube Goes Widescreen [Alexa [...]

    » How To Get The Most Bang For Your Buck With The Right Linking Strategy - Online Internet Marketing Strategies on November 26th, 2008 at 11:42 am - Permalink
  10. [...] flat-out impossible, for example, to find those full episodes from CBS. Recent moves such as widescreen players and tougher policies on “sexually suggestive” content are starting points, but the site [...]

    YouTube Refocuses on Premium, and Once Again Misses the Point « NewTeeVee on December 5th, 2008 at 7:20 am - Permalink

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