Comments on: New Rules Mark New Era for YouTube http://newteevee.com/2008/12/02/new-rules-mark-new-era-for-youtube/ NewTeeVee Sun, 22 Nov 2009 06:42:24 +0000 http://wordpress.com/ hourly 1 By: YouTube Celebrities Help Pimp Out Sexperts http://newteevee.com/2008/12/02/new-rules-mark-new-era-for-youtube/#comment-260595 YouTube Celebrities Help Pimp Out Sexperts Thu, 07 May 2009 21:01:26 +0000 http://newteevee.com/?p=13154#comment-260595 <p>[...] be interesting to see how far Sexperts is able to push its racy subject matter, especially given YouTube’s ever-tightening content standards, and if future episodes (which lack the first’s star power) will be able to find viewers. But [...]</p> [...] be interesting to see how far Sexperts is able to push its racy subject matter, especially given YouTube’s ever-tightening content standards, and if future episodes (which lack the first’s star power) will be able to find viewers. But [...]

]]> By: YouTube Celebrities Help Pimp Out Sexperts - NewTeeVee Station http://newteevee.com/2008/12/02/new-rules-mark-new-era-for-youtube/#comment-260593 YouTube Celebrities Help Pimp Out Sexperts - NewTeeVee Station Thu, 07 May 2009 20:42:47 +0000 http://newteevee.com/?p=13154#comment-260593 <p>[...] be interesting to see how far Sexperts is able to push its racy subject matter, especially given YouTube’s ever-tightening content standards, and if future episodes (which lack the first’s star power) will be able to find viewers. But [...]</p> [...] be interesting to see how far Sexperts is able to push its racy subject matter, especially given YouTube’s ever-tightening content standards, and if future episodes (which lack the first’s star power) will be able to find viewers. But [...]

]]> By: YouTube Cracking Down on Brand Integrated Vids? http://newteevee.com/2008/12/02/new-rules-mark-new-era-for-youtube/#comment-260251 YouTube Cracking Down on Brand Integrated Vids? Mon, 04 May 2009 15:07:32 +0000 http://newteevee.com/?p=13154#comment-260251 <p>[...] number of moves in the past month to make itself more advertiser-friendly, including changes to its community guidelines and courting more professional content. Kevin Nalty (a.k.a. “nalts”) received a letter [...]</p> [...] number of moves in the past month to make itself more advertiser-friendly, including changes to its community guidelines and courting more professional content. Kevin Nalty (a.k.a. “nalts”) received a letter [...]

]]> By: YouTube Testing Video Comments Filter http://newteevee.com/2008/12/02/new-rules-mark-new-era-for-youtube/#comment-259319 YouTube Testing Video Comments Filter Tue, 21 Apr 2009 01:06:54 +0000 http://newteevee.com/?p=13154#comment-259319 <p>[...] Video Comments Filter YouTube has spent the last six months cleaning up its act, implementing new community guidelines and welcoming more professional content. Now Ars Technica reports that the company, perhaps feeling [...]</p> [...] Video Comments Filter YouTube has spent the last six months cleaning up its act, implementing new community guidelines and welcoming more professional content. Now Ars Technica reports that the company, perhaps feeling [...]

]]> By: Will Premium Content Kill the “You” in YouTube? http://newteevee.com/2008/12/02/new-rules-mark-new-era-for-youtube/#comment-258010 Will Premium Content Kill the “You” in YouTube? Mon, 30 Mar 2009 16:55:50 +0000 http://newteevee.com/?p=13154#comment-258010 <p>[...] for a while now. It signed traditional media players such as CBS and MGM, it altered its rules to tame some of the naughtier content and design tweaks like ordered playlists have made the site more premium content [...]</p> [...] for a while now. It signed traditional media players such as CBS and MGM, it altered its rules to tame some of the naughtier content and design tweaks like ordered playlists have made the site more premium content [...]

]]> By: YouTube Refocuses on Premium, and Once Again Misses the Point « NewTeeVee http://newteevee.com/2008/12/02/new-rules-mark-new-era-for-youtube/#comment-250476 YouTube Refocuses on Premium, and Once Again Misses the Point « NewTeeVee Fri, 05 Dec 2008 15:21:44 +0000 http://newteevee.com/?p=13154#comment-250476 <p>[...] for example, to find those full episodes from CBS. Recent moves such as widescreen players and tougher policies on “sexually suggestive” content are starting points, but the site needs to radically redesign how it exposes and promotes [...]</p> [...] for example, to find those full episodes from CBS. Recent moves such as widescreen players and tougher policies on “sexually suggestive” content are starting points, but the site needs to radically redesign how it exposes and promotes [...]

]]> By: Pubblicare Video su YouTube: Nuove Regole e Restrizioni http://newteevee.com/2008/12/02/new-rules-mark-new-era-for-youtube/#comment-250381 Pubblicare Video su YouTube: Nuove Regole e Restrizioni Thu, 04 Dec 2008 09:26:11 +0000 http://newteevee.com/?p=13154#comment-250381 <p>[...] NewTeeVee [...]</p> [...] NewTeeVee [...]

]]> By: Smitty http://newteevee.com/2008/12/02/new-rules-mark-new-era-for-youtube/#comment-250338 Smitty Wed, 03 Dec 2008 21:31:26 +0000 http://newteevee.com/?p=13154#comment-250338 <p>You point is well stated. Unfortunately, Yahoo turned into MTV the minute Google bought it - for better or for worse. No matter how "cool" the corporate parent is, they don't spend a gazillion dollars acquiring something if they can't figure out how to "squeeze a dime out." We can only have faith that the cool corporate parent in this case will help with the evolution of online video.</p> <p>"Be patient... Don't grow too quickly"...?... how much bigger can the kid get before it grows up.</p> You point is well stated. Unfortunately, Yahoo turned into MTV the minute Google bought it – for better or for worse. No matter how “cool” the corporate parent is, they don’t spend a gazillion dollars acquiring something if they can’t figure out how to “squeeze a dime out.” We can only have faith that the cool corporate parent in this case will help with the evolution of online video.

“Be patient… Don’t grow too quickly”…?… how much bigger can the kid get before it grows up.

]]> By: Smitty http://newteevee.com/2008/12/02/new-rules-mark-new-era-for-youtube/#comment-250337 Smitty Wed, 03 Dec 2008 21:30:30 +0000 http://newteevee.com/?p=13154#comment-250337 <p>You point is well stated. Unfortunately, Yahoo turned into MTV the minute Google bought it - for better or for worse. No matter how "cool" the corporate parent is, they don't spend a gazillion dollars acquiring something if they can't figure out how to "squeeze a dime out." We can only have faith that the cool corporate parent in this case will help with the evolution of online video.</p> <p>"Be patient... Don't grow too quickly"...?... how much bigger can the kid need to get before it grows up.</p> You point is well stated. Unfortunately, Yahoo turned into MTV the minute Google bought it – for better or for worse. No matter how “cool” the corporate parent is, they don’t spend a gazillion dollars acquiring something if they can’t figure out how to “squeeze a dime out.” We can only have faith that the cool corporate parent in this case will help with the evolution of online video.

“Be patient… Don’t grow too quickly”…?… how much bigger can the kid need to get before it grows up.

]]> By: Ypulse Essentials: ‘SOS’ From Sneakerplay, Teaching With Tech, New YouTube Rules | Ypulse http://newteevee.com/2008/12/02/new-rules-mark-new-era-for-youtube/#comment-250329 Ypulse Essentials: ‘SOS’ From Sneakerplay, Teaching With Tech, New YouTube Rules | Ypulse Wed, 03 Dec 2008 20:26:08 +0000 http://newteevee.com/?p=13154#comment-250329 <p>[...] YouTube lays down the law (with a new set of rules restricting sexually suggestive content) [...]</p> [...] YouTube lays down the law (with a new set of rules restricting sexually suggestive content) [...]

]]> By: demex http://newteevee.com/2008/12/02/new-rules-mark-new-era-for-youtube/#comment-250284 demex Wed, 03 Dec 2008 06:03:30 +0000 http://newteevee.com/?p=13154#comment-250284 <p>The only videos on youtube that doesn't have swearing are the ones of girls dancing in underwear. Seriously, you are youtube, not Hulu, and will never be it. Don't move into a Disney portal...</p> The only videos on youtube that doesn’t have swearing are the ones of girls dancing in underwear. Seriously, you are youtube, not Hulu, and will never be it. Don’t move into a Disney portal…

]]> By: Mike Abundo http://newteevee.com/2008/12/02/new-rules-mark-new-era-for-youtube/#comment-250265 Mike Abundo Wed, 03 Dec 2008 02:10:57 +0000 http://newteevee.com/?p=13154#comment-250265 <p>Will this drive creators off YouTube and encourage them put up their own self-hosted videoblogs? Now <em>that</em> would be growing up.</p> Will this drive creators off YouTube and encourage them put up their own self-hosted videoblogs? Now that would be growing up.

]]> By: Liz Gannes http://newteevee.com/2008/12/02/new-rules-mark-new-era-for-youtube/#comment-250256 Liz Gannes Wed, 03 Dec 2008 00:45:25 +0000 http://newteevee.com/?p=13154#comment-250256 <p>You had me until the Big reference. :)</p> You had me until the Big reference. :)

]]> By: Jonthan Mann http://newteevee.com/2008/12/02/new-rules-mark-new-era-for-youtube/#comment-250239 Jonthan Mann Tue, 02 Dec 2008 19:31:30 +0000 http://newteevee.com/?p=13154#comment-250239 <p>While I applaud a lot of this, some of it confuses me.</p> <p>I love the fact that they're changing the ultra-exploitable "1/4, 1/2 and 3/4-way" screen grab, and, if it works, I'm also way into the "stricter enforcement of video information". As a creator of what I think is pretty good content, I've been extremely frustrated by some of these exploits...exploits that I've never had the time or desire to use.</p> <p>However, the demotion of videos with "swearing" and "sexually suggestive" content seems odd. What does this mean for creators like The Angry Video Game Nerd (most subscribed #16), whose entire shtick revolves around endless streams of swearing and fart jokes? He's great; he has a lot of talent as a director, but he's also been able to connect directly with the imagination of YouTube's largest audience: teen-aged boys. And as for sexually suggestive content, isn't that the bread and butter of the YouTube experience.</p> <p>Don't get me wrong. My videos rarely have swearing OR sex and I've often deplored the fact that they're not more popular because of it. But at the end of the day I realize that Online Video is a new medium, which needs time to grow. As Tim Street points out, people used to watch movies of trains coming into stations, and cars driving down the road. That was enough to keep them entertained. As the medium evolved, it became more sophisticated. It happened naturally over time. The same thing is happening right now with video games, actually. But it's happened over a period of 30 years. Online video just needs time to grow. YouTube shouldn't force it.</p> <p>I was at YouTube Live!. It was WEIRD. The whole thing felt schizophrenic. From second-rate YouTubers like Juan "The Hug Man" Mann (who was accompanied by the band "Sick Puppies" who were really quite awful) and that Ukulele girl (she's very nice and her songs are great but this was NOT her venue), to Katy Perry and...Akon? It was completely incongruous. In talking with my friends The Spinto Band, I found that YouTube had given them strict wardrobe guidelines. I spoke with Four Eyed Monsters after the show. They were supposed to speak, but upon reading their "subversive" speech, YouTube pulled the plug. Ugh! Stop turning into MTV. Stop it now. You're YouTube. Stop trying to make yourself over into some respectable video distribution portal. That's not what's made you what you are.</p> <p>Your audience is almost entirely comprised of 13 year-olds. Get over it. They're not that hard to market to. It shouldn't take a complete overhaul of everything that's made YouTube what it is to monetize the damn thing. By the time they squeeze a dime out, the entire ship will look completely different.</p> <p>Eh. Sorry for the rant. The whole thing just seems so unnecessarily silly to me. Maybe I'm just naive and don't understand all the market forces at work or something. Probably. But from where I sit, if it ain't broke, don't fix it. There's got to be other ways to monetize. Be patient. Give it time. Don't grow up too quickly or you'll end up like Tom Hanks in Big: out of your element, awkward, and confused by the sexual advances of a very attractive Elizabeth Perkins.</p> While I applaud a lot of this, some of it confuses me.

I love the fact that they’re changing the ultra-exploitable “1/4, 1/2 and 3/4-way” screen grab, and, if it works, I’m also way into the “stricter enforcement of video information”. As a creator of what I think is pretty good content, I’ve been extremely frustrated by some of these exploits…exploits that I’ve never had the time or desire to use.

However, the demotion of videos with “swearing” and “sexually suggestive” content seems odd. What does this mean for creators like The Angry Video Game Nerd (most subscribed #16), whose entire shtick revolves around endless streams of swearing and fart jokes? He’s great; he has a lot of talent as a director, but he’s also been able to connect directly with the imagination of YouTube’s largest audience: teen-aged boys. And as for sexually suggestive content, isn’t that the bread and butter of the YouTube experience.

Don’t get me wrong. My videos rarely have swearing OR sex and I’ve often deplored the fact that they’re not more popular because of it. But at the end of the day I realize that Online Video is a new medium, which needs time to grow. As Tim Street points out, people used to watch movies of trains coming into stations, and cars driving down the road. That was enough to keep them entertained. As the medium evolved, it became more sophisticated. It happened naturally over time. The same thing is happening right now with video games, actually. But it’s happened over a period of 30 years. Online video just needs time to grow. YouTube shouldn’t force it.

I was at YouTube Live!. It was WEIRD. The whole thing felt schizophrenic. From second-rate YouTubers like Juan “The Hug Man” Mann (who was accompanied by the band “Sick Puppies” who were really quite awful) and that Ukulele girl (she’s very nice and her songs are great but this was NOT her venue), to Katy Perry and…Akon? It was completely incongruous. In talking with my friends The Spinto Band, I found that YouTube had given them strict wardrobe guidelines. I spoke with Four Eyed Monsters after the show. They were supposed to speak, but upon reading their “subversive” speech, YouTube pulled the plug. Ugh! Stop turning into MTV. Stop it now. You’re YouTube. Stop trying to make yourself over into some respectable video distribution portal. That’s not what’s made you what you are.

Your audience is almost entirely comprised of 13 year-olds. Get over it. They’re not that hard to market to. It shouldn’t take a complete overhaul of everything that’s made YouTube what it is to monetize the damn thing. By the time they squeeze a dime out, the entire ship will look completely different.

Eh. Sorry for the rant. The whole thing just seems so unnecessarily silly to me. Maybe I’m just naive and don’t understand all the market forces at work or something. Probably. But from where I sit, if it ain’t broke, don’t fix it. There’s got to be other ways to monetize. Be patient. Give it time. Don’t grow up too quickly or you’ll end up like Tom Hanks in Big: out of your element, awkward, and confused by the sexual advances of a very attractive Elizabeth Perkins.

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